Imagine if senior managers from Virgin were reading this thread and said “ let’s do a Status Match” wow would that wake Qantas up…
Yes I know I’m dreaming
OT but probably not that much tbh.
Consider different groups of customers:
- cheap fares fliers - BFOD, will swing depending on the dollar. don't care
- casual flyers - may chop and change based on bad exerieces and/or buy based on a good deal or other requirement - do not fly enough for status and thus not going to be interested.
- high status/yield customers - YES, you probably can grab some of these folks UNLESS they are tied to the mothership by corporate contracts/travel policies/status handcuffs/network strength - eg if VA and few partners can't get you to destinations that QF/partners can and do then VA won't work.
However if you're high enough in the tree and of "value" to QF (eg: CL, P1 etc) you probably have not had to deal with the horrendous wait times and overall have reasonable experiences dealing with QF.
- medium tiers (eg Gold, Plat) - as above, but VA could potentially sway more of these folks, who are likely responsible for a fair bit of QF yield. However is VA in a position to cater to these folks? they indicated they would not go after "business" flyers, and while the talk of a new domestic J seat and whatever are around there's still the issues above - eg can VA compete on network reach inc partners? Obviously subjective. Also a fair number with status will also be on the employers dime too so may not have much choice in the matter.
The other thing is VA is still quite fragile financially I imagine. we saw capacity wares and the like pre-pandemic more or less put couple of nails in the coffin. VA ma be a bit shy right now to poke the bear (specially if they have to fight Rex and potentially Bonza too) by a heavy campaign to poach QF customers.
it could happen, but I imagine VA is more interested in consolidation and smart protection of their market share as we come out (hopefully) of the pandemic.
but yes, you'd think folks at VA would be thinking how can we take advantage of this situation? You'd think heads in Mascot would also be thinking about it, but I bet the people who do care are powerless to make real change and the senior management probably reckon oh the call center wait times is less of a priority because you know.. if you have to call them up, they HAVE the punters money already.. not trying to sell you more. (sad to say). A bit like you get all the promises in the world by sales types for whatever product or service.. then you sign up and suddenly it's not always "as advertised" but by then it's too late. We can all think of multiple examples of this in multiple sectors...