There's a finite set of people entitled to access a OWE lounge at the airport at any one time. Qantas would have data on how many eligible people are likely to be in the terminal at different times of the day and they simply failed to make the space big enough to hold that number. They would have known that most OWEs will use the lounge because there are no other true first class lounges in the terminal. It's a simple Qantas fail.
Qantas definitely kept track of the numbers on SIN J lounge attendees who would be F lounge eligible, including those who bailed from the BA Lounge – basically every F flyer and WP/P1/CL/OWE passenger who passed through the doors of the SIN lounge. I believe it was in the range of 150-200. This was then used as a
baseline for planning F lounge capacity, and exceeded to the lounge's 240 seating capacity.
There are obvious constraints on the physical space available – an airline can only take the space made available to them by the airport authority - so if we assume that no additional space was available, it arguably comes down to two things (which are not mutually exclusive)
1. Excessive demand well beyond forecast
2. Layout of the space not being optimised for the demand we're now seeing
(1) is hard to predict, because it it
could be predicted it likely would have been. If you see 150-200 F lounge-worthy pax in the J lounge and build to a 240 seat capacity that's a good margin.
Note however that in the pics being shared there
are plenty of empty seats, they're just at a two-person dining table where the other seat is occupied.
So this is an example of where a headcount alone
doesn't yield the best data because it's not based on solo travellers vs pairs/groups. Can't fault that as this is a bit more difficult to track on a simple 'tally at the front desk' basis and harder when done using data post-match, but it's an undeniable psychological thing, and you could run a guesstimate based on bookings (solo vs pairs) rather than lounge entry.
One solution, which now appears obvious when seen in the rear-view mirror, might have been to have long tables à la SIN J lounge. I think that would definitely work because hey, a seat is a seat, and if I'm in transit on QF2 and want my s&p squid and a glass of bubbles, I won't be too choosy about where that seat is if it means I don't have to stand for 10 minutes sans squid and champers.
But let me suggest that this long communal dining bench might not have been considered sufficiently 'premium' and that given that people criticise the SIN J lounge for this and describe it as looking a bit like a Singaporean hawker centre or a food court, that same response may well have been triggered and amplified x100 if there was such as communal dining table in the F lounge.
Another way would be those small, high round tables with a stool. Can take 2 at a pinch, but an efficient way to take care of singles.
That strikes me as a very smart way to encourage sharing without a single long table.
Either way, I'm going to ask QF about the crowding issue at the media launch because this is an issue worth looking into.