Despite all the words, not a single point has been made. If you think QANTAS is somehow profiting through this, then why hasn't QANTAS done this years ago?
If you think that, maybe ~$50 worth of points (5000) is the value (or total cost to QF) of providing an upgrade, then why doesn't QF just provide unlimited upgrades provided there is space available?
They don't do this for very good reasons: they make less profit in the long run. They are only doing this now because of competitive pressure. But someone, somewhere, will have to pay the cost of this. Whether it's through further service cuts, lower returns to shareholders or higher prices. Airlines are some business where there is a huge amount of "fat" that can be cut without impacting frontline service, returns or prices.