on July 7, the day the new system comes into effect, Plane Talking could have purchased a $200 flexible saver at a peak time between Sydney and Melbourne for $40 less than the Jetstar Max fare, which comes with no complimentary food but does offer a crack at the exit row seats, or a $235 fare on Virgin Australia, with meals and luggage included. At the cheapest possible fare level on that day Qantas was offering $117 at the lowest fare setting compared to Virgin Australia at $199 for its cheapest fare, which required an extra $12 for a checked bag up to 23 kgs, and no complimentary food, an offer easy to refuse although Virgin did have $88 fares on offer on the following day at good times.
Jetstar offered starter fares on that day of between $59 and $129, which meant at the higher level it was comfortably beaten by Qantas, especially in terms of leg room.
At the highest possible economy level, Virgin Australia was offering its premium product at $425, well below the $513 fully flexible economy fare on Qantas, which on a full flight, would still come with the risk of getting a middle seat, something avoided in the Virgin cabin