I'm actually surprised QF has not tended to target more things personally as of yet - since this is all about what a good CRM system should be about imo. I mean, for example, they know the kinds of fares I am willing to buy and those I am not so can get probably a fairly accurate idea of what my price point is.. or what promos work for me (DSC yep... DP nope, etc) so why not try to tempt me more specifically?
of course I reckon many of these are behind in this regard too. For example I use wolies rewards - they can probably make a very reasonable picture of who I am based on my purchases (and no doubt part of the deal with QF is to share some of this data as part of the tie in). They (Woolies) sot of do or have but in the simplest of ways. For example I used to buy cat food and litter products consistently. conclusion? dude has at least one cat. So they would target some offers to me on pet products, insurance etc. Now it took probably over a year till their system figured out I was no longer buying cat products (my cat passed away) before they gave up targeting me with pet products. I do notice that often they will target me with certain bonus points offers on things I've recently or often purchased (of course when they are at full price - to stt if I'll bite - which I usually don't lol). Now that's kind of the thing I expect from such a sytem. Instead QF sends me, for example, promos for say travel to Japan - where I've never flown (and last transited 20+ years ago) when if they took time to analyze my travel patterns there are much smarter ways to target me. Probably their systems aren't yet built for this, or possibly integrated properly - but it's the kind of thing I'd love to see happen. :et's say I purchase mostly ale/discount premium fares so why not tempt me with fares on routes I use that perhaps are not quite sale fares, but not as high as regular ones - will I bite? Or alternatively perhaps offer me a deal to upgrade to F, or 1.5x SC on say SYD-LAX in exchange for a certain J level fare. Maybe I'll bite, maybe not - but it may be a way to extract yield while I feel I get value too as a customer. OTOH the QF customer next door mnay buy cheap Y fares to gold coast and bali, so the targeting/inducement to spend (or bonus promo offers, or whatever) would be very different.
One can only assume this is the kinds of things that we should expect in the future - they collect all this data for reasons and they could do a great job at potentially leveraging them far better imo.
However I feel entitled (soooo entitled 
) to venture an opinion since this came up.
