RichardMEL
Enthusiast
- Joined
- Mar 28, 2014
- Posts
- 10,076
- Qantas
- Platinum 1
So sure, it's buried in the email somewhere to comply with legal.
The biggest problem is that Qantas Loyalty generates higher ARPU than all other airline programs, and breakage is a line item in the revenue models. Opportunity cost, member re-activation cost, the share of wallet loss and churn are clearly not important to QFF at this time. It's not right or wrong, but from a member perspective, the process could certainly be improved.
Absolutely. However you've also pointed out a problem that all these programs have.. well not really a problem, but what I was trying to say earlier was that there will always be members who won't be informed due to one reason or another - eg EVEN if QF send an explicit email with a subject line "Your points will expire in 3 months!" or a pop up in the app, or a text or.... there will always be those that just see "another bit of junk from QF" and trash it(as you suggested with the Coles example, and QF sends enough rubbish on a weekly basis I agree), may never login to the app(because they're not traveling) etc etc etc... but then whine when they find their points have gone. Short of having no expiry again there's never going to be a situation where everyone will be happy.
There's also the case where people just forget. As example, remember a few months ago QF told us all that upgrade "prices" would be going up which kicks in later this month - how many would forget then jump up and down when the price isn't what they expected?
Back to expiring points notification I would like explicit email notification from QF (not burried in a newsletter). I'd also like it back on the summary when you login to your QFF account via website or app. I think that would be appropriate.
And of course let's say there are those who read their email infrequently.... if QF sends an explicit email but it isn't read in a reasonable amount of time (eg: a month)... is that still QF's problem (not including the situation of the email going to junk or otherwise not being delivered for some reason or other, like a changed address or something).
People will never be 100% happy.