The impact of this announcement depends a bit on which type of Frequent Flyer you are:
Category 1: You don’t have all that many points, you don’t fly that much but you have built up some points in your account. You have saved up points for years, you don’t really know the value of them but you’d like to get a free flight at some point.
Outcome: Frequent flyers in this category have now got another way to use points.
Category 2: You know the value of points, you probably fly a lot (WP or P1) and you get good value by redeeming points for business class (eg to Europe). All these flyers (me included) are really unhappy that we can’t get Classic Rewards seats. Even with platinum and P1 status we still can’t get those seats for around 285,000 points return to London (and we called when they were available for P1's to request).
Sure, I can pay 1.4m or so points per seat but that’s 4x or 5x the price.
Flyers in this category get very little out of this announcement. The only benefit is that we can now pay 2x the classic reward price instead of 4x (eg now pay 600,000 points for business class return to London). Not many flyers are going to pay twice the price. I’m still very unhappy with the terrible availability of classic award FF seats.
The outcome of all this is that Qantas has created more seats for more people to use. This works for people in the first category, but that’s because they don’t know they are being ripped off.
Qantas hasn’t helped its most frequent flyers at all. Those that know the value of points are still unhappy. There’s not more classic rewards seats and they can’t use their points very easily. Alan Joyce used to offer to rip me off by charging 4x or 5x. Now Vanessa Hudson is only going to charge 2x.
My personal view is that Qantas has done nothing for its most frequent flyers (gold, platinum and platinum one). We still can’t get the seats we want.
This is a “fail” by Vanessa Hudson. The review was announced, the new scheme foreshadowed and deliberately leaked out in bits. The big day came. Except there is no big news or benefit to the most frequent flyers. It only gives a benefit to those she will rip off. In about 4 months from now, we’ll still be complaining that we can’t get classic reward seats and the only way to use our points is to get ripped off by Vanessa Hudson.
My household has 3+ million points and we still can’t use them unless we pay twice the price (v. classic rewards).
The SMH and AFR articles should say "The 'most frequent' flyers believe this is a fail by Vanessa Hudson"