- Joined
- Dec 2, 2016
- Posts
- 201
- Qantas
- Platinum
Some observations:
- Qantas has completed dozens of surveys and focus groups and has decades of customer feedback on the topic, spent god-knows how much on big4 consulting firm fees -- and Classic Plus is the best they could come up with. Let that sink in, on how disconnected management are.
- Nobody in QF management has experience working for any other airline in the past 2 decades (excluding Cam Wallace - who worked for a smaller version of Qantas).
- QF has more 'CEO's' than the worlds largest airlines, all whom are paid more than some of the worlds most high profile airline CEOs.
- QF Loyalty has 15M+ members, all competing for the same restricted inventory, whereas, other airlines, like SQ, have 7M+ members competing for more intl premium seats.
- Everyone wants more seats for premium cabin intl classic award redemptions, yet Qantas, isn't even in the top 5 intl airlines for capacity in/out of Australia. Take out New Zealand, and they're barely in the top 10.
- QF Loyalty is battling against QF Airline Co for profitability. Neither is willing to take a hit. Loyalty will inevitably lose out, and thus, points will never increase in value.
I suspect what will come out of this is:
- Pressure from financial institutions on QF to lower (again) the cost per points (This will transpire as increased cost for classic awards, or less inventory, or both).
- A short-term increase in redemptions, mostly people trying to 'cash out' their points. Not members embracing the new product, but members burning in protests to get out.
- In 18-24months from now, due to the pressures of the above, classic awards will either increase in price, taxes+fees will increase, or begin to be phased out entirely.
- QF/Banks etc will be hauled in by some Gov committee about their use of terminology around "Fly to X from Y points" being deceptive since the number of actual seats on those sectors being almost non-available at that points price.
- Bank loyalty programs become more attractive versus transferring those points into airlines. More power to banks...awesome, just what the average credit card holder wants in their life!
Sadly, QF has painted itself into this situation.
And what is probably the best way to help QF get out of this situation (and bring more value back to the program), is to stop flying qantas, stop transferring credit card points into qf loyalty, and to stop feeding a broken system.
Virgin isn't any better.
All this raises a very valid point - are frequent flyer programs for Australians who don't travel internationally at least 3-4 times a year worth the investment?
Qantas is trying to make the most of the position they're in, using the same thinking that got them into this mess.
Over-hyping the classic plus launch is proof of this -- just read the comments from normal people on afr/news/reddit/flyertalk/aff etc... overwhelmingly negative.
Now might be a good time to take stock of what points you collect, and why.
I dont know how and why people are only just coming to the realisation that every change they make is going to be nothing but another devaluation in disguise. What's good for the frequent flyers are bad for Qantas and their shareholders and vice versa. We are playing a zero sum game here and QF holds all of the cards. You are correct this is the best they can come up with, and it's a great change for Qantas, just not the people flying with them. I warned here long ago that this is just a move towards dynamic award pricing and CR+ is just a more expensive CR without additional SCs, but people were blindly optimistic.