777
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- Apr 14, 2009
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Re: Qantas to cut 1,000 Jobs.
What's particularly dumb is the way Qantas telegraphed it's strategy. "We will add 2 planes for every 1 they add" is basically saying we are willing to lose a bottomless pit of money in an effort to send you broke. Qantas was always (and still is as apparently the 65% is the only thing not under review today!) going to lose more money than virgin if they did this -- they are going to fly twice as many planes and their operating costs are higher -- but they worked from the assumption that they had a bigger war chest than Virgin and always would.
It's hard to tell whether Borghetti always knew he had access to deeper pockets (in which case the strategy is flat out brilliant to wait until Qantas was bleeding to pull the trump card) or has simply improvised the best of a bad scenario (points for that in any case) but the one obvious thing is that Qantas never saw it coming. You can see how off tilt they have been since the capital raising was announced.
Looks like a Mohammed Ali-esque rope a dope to me. Cop the punches til the other guy is spent and then bring out the big artillery.
More analysis: Qantas saga to get more bloody and brutal
Or in other words, Virgin is outwitting, outplaying, and possibly will outlast QANTAS, by playing them in the capacity war. You've got to admire John Borghetti - he knows how to play QANTAS at their game. You have to be amazed that QANTAS thought it could win the capacity game and that because Virgin is now able to outspend them, then the house of cards at QANTAS is falling.
What's particularly dumb is the way Qantas telegraphed it's strategy. "We will add 2 planes for every 1 they add" is basically saying we are willing to lose a bottomless pit of money in an effort to send you broke. Qantas was always (and still is as apparently the 65% is the only thing not under review today!) going to lose more money than virgin if they did this -- they are going to fly twice as many planes and their operating costs are higher -- but they worked from the assumption that they had a bigger war chest than Virgin and always would.
It's hard to tell whether Borghetti always knew he had access to deeper pockets (in which case the strategy is flat out brilliant to wait until Qantas was bleeding to pull the trump card) or has simply improvised the best of a bad scenario (points for that in any case) but the one obvious thing is that Qantas never saw it coming. You can see how off tilt they have been since the capital raising was announced.
Looks like a Mohammed Ali-esque rope a dope to me. Cop the punches til the other guy is spent and then bring out the big artillery.