Qantas surveying members about spend-based status attainment

[mviy]

So should we just give us with the status and points game then

Well if you get LTG and no longer intend to go for WP or above it would actually be in your interest for it to be harder for people to achieve SG. There would be less incentive to devalue status benefits if fewer benefit from them.

All QF needs to do is make sure that QFF remains relatively the most attractive program for most Australians. Even just a little bit more attractive than other programs would be enough for them.

 

[MEL_Traveller]

So should we just give us with the status and points game then

Well no… because you still want your flight rewards? Or your toasters, or whatever else people aspire to.

Even if you don’t have status, you’ll still do grocery shopping, and spend on credit cards, phone plans, insurance, pet care, utilities… you name it. And even if you want to go all out switching from QFFF to VAFF, you’ll still likely be ‘in the game’ with one of the two.

And if you have picked one of them, your flights are likely to be with the associated airline. I’d guess it’s unlikely that if you lose your qantas status, you’ll continue to earn points at woollies, and put all your other points on QFFF, but fly VA.

 

[Gremlin]

So should we just give us with the status and points game then

Entirely up to you. No one’s forcing loyalty upon you. And if it doesn’t meet your needs, then the rational decision is to give up on it. But a disproportionate number of customers act irrationally enough that loyalty programs are wildly profitable.

With a duopoly domestically, you have the illusion of choice.