Many people have this loyalty thing cough-up. Loyalty programs are marketing concepts that attempt to dupe customers into thinking that they are somehow special and priveledged, which is of course NONSENSE, in the long run you only get what YOU have PAID for. You are getting nothing for nothing.
I am not a Qantas shareholder and they ceased to be the National carrier 16 years ago. I have spent countless $$$ with them over the years and in return they have provided me with a generally good service but NOTHING more, they certainly have done me NO FAVORS, so perhaps we are about square.
And let's get one thing straight. QF are not thanking their 'loyal customers', they are touting for business.
I won't list my view of their many inadequacies because I think that in the world of air travel and what is a very difficult business, on balance they are okay.
BUT
What loyalty do I owe them?
PS. Get rid of the guy with the ponytail.