QF Survey of new WP/P1 / post LTG benefits

[esseeeayeenn]

There is of course an option 5 available to them being admit you made a mistake and lower the threshold to a level which your more regular elite FF feels is attainable to maintain their loyalty. Say 50K SC

This.
What they really need to do is relabel what they launched as "Lifetime Platinum" as "Lifetime Platinum One".
Then launch a true "Lifetime Platinum" with the threshold at the sensible, consistent level of 28,000 SCs.
That would leave the threshold for the new Lifetime Platinum One level as only slightly inconsisent with every other lifetime status level.
If it was consistent it would be 20 x 3,600 (annual P1 threshold) = 72,000.

 

[trippin_the_rift]

I admire Qantas for getting up and acknowledging there are problems that need addressing.

There are major flaws in those questions which to me show:

- Last round of changes was rushed
- Turnover in the QF team and there's a lack of knowledge transfer
- Questions appear "agency-ish", that is - a frequent flyer didn't design them. An outsider did.
- There is 'gamifying', and then there is 'straight-up confusing' ....the above may be in the latter category

What I mean by all this is that these questions are not getting ahead of the curve. They are what Qantas could have asked 5 years ago. The things other programs are working on are beyond the questions in what Qantas is asking. Therefore - by virtue of being behind the 8-ball, whatever Qantas does in this line of thinking will never transpire to the effect they believe it may and competitors will have that extra jump on QF, and when QF do announce enhancements in the line of thinking which is shown above - they'll be met with greater resistance from members in the category of which they want to affect the behaviour of.

Hire a professional, Qantas! ;-)

 

[moa999]

which your more regular elite FF feels is attainable to maintain their loyalty. Say 50K SC

But they have that loyalty... You want Plat you have to earn it - every year.

Give away LTP too easily and what carrot is left.
Different with LTG as there is still the push for Plat every year.

 

[pjm99au]

You make a good point extending that thought what’s the point of LTG then it’s only 600SC each year to retain Gold. No-one should be striving for it but we do and have because we want to see past loyalty rewarded when our current levels of travel inevitably drop off

And I don’t think 28k sc let alone 50k Sc would be considered easy by 95% of the FF population

 

[moa999]

Suspect more 99.9+%.

I'd think there are very few in the LTG population who haven't been multi-year Plat/P1 (at 700 SC - it's 20 years earning).

I see it more as a nice fallback for retirement or a change of job that has substantially less travel.

 

[PlaneCrazy]

Some good proposals here which may go some way to patching up the gulf of the LTP threshold. One problem I see for Qantas is that once people disengage and realise there are often much better product and value propositions elsewhere, it's far harder to bring flyers back.

As a LTG, I do fly often but would struggle to maintain QF platinum and will die before LTP, despite being quite young. As such I no longer blindly follow QF and pick the best option for me. This has lead to a lot more premium travel with SQ and VA. I now hold platinum with VA and the combo with QF Gold suits me perfectly.

 

[Pushka]

In my case I just look at the year joined on the card.

Lucky. In our case we’ve been members since 1995 and certainly not WP for that long.

 

[CaptJCool]

Lucky. In our case we’ve been members since 1995 and certainly not WP for that long.

Yea and since I took the Yo-yo option I really haven’t had a run of SG nor WP

 

[TonyHancock]

So how will QF make this work, if indeed they pursue any of the options, for those who have already reached some of the thresholds?

I'm sure pursuing one or some of these options will enable QF to further lock in those Frequent Flyer Stockholm Syndrome sufferers so it is worth the investigation, particularly after setting the bar so high for LTP. (Sid James will be very disappointed.....it will remove some prime candidates for his remedial FFSS program!! )

As someone who will become a self funded* traveler in 10 months, and a BA GFL, there is little interest in this for me beyond grabbing whatever my current QF 32k SC count might give me.

* I am looking forward to stating this on every single post.

 

[amaroo]

And I don’t think 28k sc let alone 50k Sc would be considered easy by 95% of the FF population

I think 28,000 is too low for any meaningful benefits beyond LTG. When I hit LTS it was mainly via business sponsored travel, but the next 18,000 SC has come via leisure travel, and the great majority of my leisure travel over the past 12 years has been flown on non-earning FF points.

I don't fly all that much compared to many others I know here and in the general community .....

It's a real shame QF doesn't have family pooling if it did I'd be sitting very close to that magic mark of 75K.

 

[sxc]

I admire Qantas for getting up and acknowledging there are problems that need addressing.

There are major flaws in those questions which to me show:

- Last round of changes was rushed
- Turnover in the QF team and there's a lack of knowledge transfer
- Questions appear "agency-ish", that is - a frequent flyer didn't design them. An outsider did.
- There is 'gamifying', and then there is 'straight-up confusing' ....the above may be in the latter category

What I mean by all this is that these questions are not getting ahead of the curve. They are what Qantas could have asked 5 years ago. The things other programs are working on are beyond the questions in what Qantas is asking. Therefore - by virtue of being behind the 8-ball, whatever Qantas does in this line of thinking will never transpire to the effect they believe it may and competitors will have that extra jump on QF, and when QF do announce enhancements in the line of thinking which is shown above - they'll be met with greater resistance from members in the category of which they want to affect the behaviour of.

Hire a professional, Qantas! ;-)

Have any of these other programs actually implemented anything similar though?i don’t know every program, but I don’t recall any benefits that sound similar.

 

[oz_mark]

There is of course an option 5 available to them being admit you made a mistake and lower the threshold to a level which your more regular elite FF feels is attainable to maintain their loyalty. Say 50K SC

I doubt Qantas see it as a mistake. It is more of a tick a box, yes we have it level. The problem with lowering the level, is that you still end up with a lot of people saying 'now what'.
I guess they're fishing around to find out how to keep people in no mans land engaged.

 

[moa999]

But if you're LTG, isn't the lure retaining Plat anyway.
Say I was on 1000 SC one year, there's no additional incentive to fly more - indeed the banking concepts might make you fly less.

 

[Solid]

I’ve recently moved over to VA after hitting LTG. I was pondering on the plane this week whether QF had seen a recognisable difference after introduction of LTP.

I’m predominantly domestic hitting around 2k a year. Not saying they would notice me not flying, but wondered how many others were in the same boat as together that would have to make some impact, just don’t know the size.

 

[oz_mark]

But if you're LTG, isn't the lure retaining Plat anyway.
Say I was on 1000 SC one year, there's no additional incentive to fly more - indeed the banking concepts might make you fly less.

My guess is not so much about people flying less, but the flights being creditted to a different program.

 

[Matt_01]

Looking at some of these options the Platinum and Platinum 1 seem to be used interchangeably. As a P1 for five years would that be used to P1 for an additional year if I did not retain or WP at some point in the future. It would be interesting if you could switch options along the way. In our situation option 3 would be the most attractive but that may change over time.

 

[amaroo]

Looking at some of these options the Platinum and Platinum 1 seem to be used interchangeably. As a P1 for five years would that be used to P1 for an additional year if I did not retain or WP at some point in the future. It would be interesting if you could switch options along the way. In our situation option 3 would be the most attractive but that may change over time.

Yeah, option 3 benefits (whatever they are) are for life. If that includes benefits that enhances point burning then it far exceeds any one year benefit IMO.

 

[trippin_the_rift]

Qantas here is a hint toward solving your problem: Talk to folks who have been playing games at the top level for many years (starcraft, league of legends etc). Not script-kiddies who play once or twice a week - but the guys in Korea, China who have been at the top level for 5..6...10 years.

See what keeps them 'loyal'.

Harness that feeling the top players have for the game and map it to an airline/travel/freedom experience.

Anyone with any clue in the airline loyalty biz knows that adding incremental benefits here and there won't achieve the results the airline is hoping to. To keep the maximum spend with customers after 14K SC, you need a different type of thinking. Expectations are higher after 14K. These flyers know more about the pax experience than the majority of airline employees. These flyers expect more in a different way, and throwing more of the same at them ain't going to help anyone.

Seriously I need to stop posting on here and just send Qantas my damn bill.

 

[wandering_fred]

Considering that QFF personnel might actually read this thread, I will offer a couple of thoughts which might keep people flying QF after reaching one of the LT statuses.
LT Silver members can achieve annual Gold status at the SG renewal level (ie 600 SC rather than 700)
LT Gold members can achieve annual Platinum status at the PLT renewal level (ie 1200 SC rather than 1400)
Perhaps add the proviso that there must be 6 (rather than 4) qualifying QF system flights for SG under this arrangement and 8 for PLT.

And away I go again wandering
Fred

 

[funkyr]

I think this is a good sign Qantas is thinking how to value improve those at LTG.

LTP is set at an almost unachievable level for all, even as a P1 it's a long road to get to LTP. I've read about so many people considering changing carriers once they reach LTG as there's no perceived incentive to continue loyalty long term with Qantas. I hope they come up with something of value as I'm sure there are many customers who have already looked at other carriers for the longer term.