Check out the smiley at the end. I agree that EK offers a different product to QF however QF has for years promoted and still do Internationally the Full Service. Customers may have come to expect too much at times ( Self Included ) However the drop in food offerings from QF has been rather dramatic. Check out the Cafe style Breakfasts on certain International flights. One of the benifits of the EK/QF tie up was supposed to lead to an increase in customer service and product offerings. To date EK leaves QF for dead. I have flown F on both QF and EK and will take EK every time. Service in Y on EK is far more attentibe on EK than QF, Food in Y on EK is much better than on QF, Drink Varities offered on EK in Y are Better than QF, Premium drinks offered on EK in F is far better than QF F, presentation and contents of amenity kits, head phones and PJs are far better on EK than QF.
Sorry for going OT but QF could and should learn a lot from EK.
I do however have some positive things to say about QF ie seat allocation and selection on QF is far better, the ambience of the Y cabin on QF is far better on QF.