I am a relatively long term lurker (here and on FT) and this post has finally forced me to become a member and post something
It was also good to see RedRoo's recent post, as I debated whether or not to add anything to the 400+ other posts (for fear of it not being seen).
I don't really have any new ideas (that haven't been posted) - however thought I would add what is important to me as a QFF, especially considering previous comments that we are all different and therefore expect different things from a loyalty program.
Enough of the intro stuff - and into my comments.
About me: I am like some others that have obtained WP status (for the last 4 years or so) by exclusive Y travel (and most of that domestic, and heavily discounted). This generally translates to 100 sectors a year (some international thrown in) with a mix of business and personal (for the most part I can influence who I fly with for business travel).
What is important to me:
* Status Acknowledgement (like other comments - just having a CSM come up and say hello makes a difference). Business Domestic Lounges and International First lounge also makes a difference.
* Making travel easier (sometimes we forget the 'F' stands for Frequent). Specifically
- Priority boarding (agree that AA has a good model that should be copied)
- Consistent baggage handling (business/first class tags often don't mean much). I know that operationally this is a little out of the carriers control, however more thought should be put into this. NextGen teases some improvements here - will be good to see how it performs (and how long to roll out)
- Flexibility with carry-on baggage allowances (again more of a wish here - realise the practical issues)
* Upgrades!!! Definitely agree that although the AA model is not perfect, I definitely get jealous of the ability to easily upgrade (and upgrades included in highest tier status). I personally do not like to use points for upgrades (the cost/benefit does not stack up, compared to a 'free' economy international flight). The 2 Operational Upgrades I have received in the 4 years of being WP (both Syd-LAX, during the middle of the GFC) were unexpected and massively improved my (positive) opinion of the QFF program.
* Exit Row Charges: As I fly international in Y - I was very disappointed to see QF start charging for exit rows (I am over 190cm tall). It is not just the cost, but general availability of seats, given first in / best dressed (and my business travel often gets confirmed late). I do like the AirNZ strategy of having more legroom seats available to premium customers as well
* OneWorld: When I travel domestically within the US, I generally travel AA given OW. However - I have noticed that the "rules" (relating to baggage allowance, lounges - type of access, internet access, meals etc) are not well understood and importantly not consistently enforced by AA staff. Although not directly a QF problem, they should be doing more to encourage awareness, as these issues impact on my opinion of QFF (and QF likes to advertise it as a benefit, so they should make sure it actually gets applied).
I would also echo the other great comments that simply providing this forum for feedback is a great start. Next steps are to show you have listened (that doesn't mean implementing everything though!).
Feel like a weight has just lifted from my shoulders
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