Re: Qantas removes Lounge Access for QP members on EK flights from Oct 1
This lounge fiasco seems like a great example of QFi's decline. Let me summarise
1 - spend huge amounts of money building a new lounge
2 - promote the huge spend to the most loyal customers through many many many many communications (emails, banners on website, press, media)
3 - excite the most loyal members that a new experience awaits (those who remember the previous QP in LAX will be even more excited than can be explained)
4 - deny a segment of the most loyal customers access to this great new asset using weasel words in clause 1 Million of 3 Million...
How an organisation of QFi's size can get this so badly wrong is just extremely poor business. QFi have access to the exact number of QP, SG, WP and P1 members flying on each and every flight. So it can't be that hard to forward plan that when X lounge is closed Y people won't fit.
Here's an alternative process. 7 Days prior to each flight, QP Staff proactively contact all the QP members on a flight with an "Invitation" to use the AA Club in T4. The message being "that during the rebuild of the F-Lounge capacity has been reduced in TBIT, but don't worry we are here to make the journey smooth for you". They get their $50 food voucher plus access to the AA Lounge in T4. Then 1 hour prior to departure a QF Uniformed employee meets said QP members in the AA Lounge in T4, escorts them to the waiting bus at Gate 47 (I think that's the gate). The bus full of QP members goes straight to the departure gate with time for a smooth boarding process.
At a time when QFi are struggling it just seems stupid to me to annoy customers loyal enough to pay $500 a year for a semi-comfortable seat and a toasted sandwich! These are the customers that when booking a flight START on the QF website, then consider alternatives when the prices looks silly.
Just bad business!
This lounge fiasco seems like a great example of QFi's decline. Let me summarise
1 - spend huge amounts of money building a new lounge
2 - promote the huge spend to the most loyal customers through many many many many communications (emails, banners on website, press, media)
3 - excite the most loyal members that a new experience awaits (those who remember the previous QP in LAX will be even more excited than can be explained)
4 - deny a segment of the most loyal customers access to this great new asset using weasel words in clause 1 Million of 3 Million...
How an organisation of QFi's size can get this so badly wrong is just extremely poor business. QFi have access to the exact number of QP, SG, WP and P1 members flying on each and every flight. So it can't be that hard to forward plan that when X lounge is closed Y people won't fit.
Here's an alternative process. 7 Days prior to each flight, QP Staff proactively contact all the QP members on a flight with an "Invitation" to use the AA Club in T4. The message being "that during the rebuild of the F-Lounge capacity has been reduced in TBIT, but don't worry we are here to make the journey smooth for you". They get their $50 food voucher plus access to the AA Lounge in T4. Then 1 hour prior to departure a QF Uniformed employee meets said QP members in the AA Lounge in T4, escorts them to the waiting bus at Gate 47 (I think that's the gate). The bus full of QP members goes straight to the departure gate with time for a smooth boarding process.
At a time when QFi are struggling it just seems stupid to me to annoy customers loyal enough to pay $500 a year for a semi-comfortable seat and a toasted sandwich! These are the customers that when booking a flight START on the QF website, then consider alternatives when the prices looks silly.
Just bad business!