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$50 upgrades to J would be great content for travel blogs and a bargain for frequent travellers but I don't think it's a good longer term strategy for the business. Whoever is buying full price J seats now will just switch to the upgrade process to save money. Overall revenue will fall.
The point is that almost nobody is paying for the J seats! On many flights they are all or mostly being filled by free upgrades.
If you could get $75 per seat instead of $0, that's potentially $600 in extra revenue per flight.