Virgin regional flights have always had some sort of snack from the first flight, I know because me and one or 2 other AFFers were on it.
It was good that Virgin offered hot meals on east/west coast flights as if the Virgin flight time was better than Qantas and or the fair was competitive then Virgin would get my business, Virgin got an equal share of my east/west flying.
When flexi fares got introduced with food I thought that was a good thing as it meant if you buying a last minute flight good chance you would get fed.
Now Virgin seems to have coughped the meal/sandwich and now given everyone pretzels or a egg/lettuce sandwich.
I got the egg/lettuce sandwich for a Brisbane-Canberra flight which was plenty, but I also try and book flights on Qantas around meal times, to get the dinner box, because if you book off meal times like I did on a recent QF ADL-BNE flight there was the choice of cheese and crackers with beetrot paste(pass) or some biscuits,
Seems like Virgin marketing a trying to market something that the resources haven't been put in place to actually carry out the plan.