Single Brand

[serfty]

Turn the V upside down, whack a line throught the middle and you get......history repeating itself A

I was thinking along those lines, but realised there would probably still be a rebate payable to a fund administered by "KordaMentha".

 

[notzac]

Would be entertaining to see which set of royalties would cost more..

 

[cove]

When I said VBA was struggling I meant in a profitability sense seeing they did a share issue at 20 cents to keep going. VBA has been way more succesful in sales than any other in Australia in the last decade but paying a sales commission /royalty for their name certainly does not help.
A new single name /logo for all divisions would allow swapping/utilisation enhancements as a single brand.

 

[drewbles]

Would be entertaining to see which set of royalties would cost more..

I'm willing to bet that KordaMentha would sell AN's IP for less than they're paying to Beardy Branson