Things Qantas Does & Doesn't Do Well

[opusman]

have you been in Hobart QC

The 'C' in that standing for 'Cupboard'

 

[Catweazle]

Sorry - what?

Trying reading it out aloud.

And by the way, I wasn't joking. I really would like to visit the Philippines. Some of the call center staff think I should too.

 

[stm1sydney]

The only thing they are really good at is PR - getting soft coverage in the media ("Qantas launches insane sale", "Qantas has slashed the cost of its flights...") and on sites like Executive Traveller.

 

[levelnine]

The only thing they are really good at is PR - getting soft coverage in the media ("Qantas launches insane sale", "Qantas has slashed the cost of its flights...") and on sites like Executive Traveller.

I do think one of the more interesting things that Qantas does well is cultivate a base of unquestioning loyalists.

You'll find people on this forum, in the halls of Parliament and in the media who would be practically willing to take a bullet for Qantas. Nothing is ever the company's fault.

That's quite unusual in Australia. Australians generally feel something ranging from indifference to outright contempt towards the banks, supermarkets, major retailers, insurance companies etc etc. There are a few rare outliers (eg there's a group that love JB HiFi), but even Virgin does not really have a band of diehard defenders.

I think this group of loyalists has shrunk in recent years, and since COVID-19 has been balanced by a wider public that has grown increasing sceptical of Qantas, which explains its plummeting ranks on brand favourability indexes. But the fact that this group persists is a testament to the company's marketing/loyalty efforts.

 

[AusEuro traveller]

Good points too. LTG currently has no benefits other than simple year-to-year gold requalification. Perhaps a couple of lounge passes each year to give to friends? These would be very useful now that Qantas Lounges allow entry only to guests flying on a OneWorld airline on the same day - a change that Qantas said was 'simplifying' the rule !
I would also like to see some sort of carryover of a % of surplus credits (or perhaps up to 200). That would definitely encourage me to continue flying Qantas if I retained, say, the 1200 for Platinum some weeks or months early.

Something simple like allowing LTG to board as Group 1. That’d be a practical benefit and zero cost to Qantas.

 

[CMA222]

The only thing they are really good at is PR - getting soft coverage in the media ("Qantas launches insane sale", "Qantas has slashed the cost of its flights...") and on sites like Executive Traveller.

It always amazes me that free to air TV has Qantas (and some times Virgin) sales as "news" items on their morning and evening news bulletins, with examples of how much customers will pay. How is that news ? More likely part of the broadcaster's "contra" contribution.

 

[MELso]

I’d like to see a proper CRM/ticketing system when you contact Qantas. i.e. ‘Your case reference is 123456.’

So that when you contact Qantas on more complex matters, you can give the ticket number and the person on the phone/dealing with the web form can pull up the history of the issue without the need to write/explain War and Peace every single time.

 

[RooFlyer]

It always amazes me that free to air TV has Qantas (and some times Virgin) sales as "news" items on their morning and evening news bulletins, with examples of how much customers will pay. How is that news ? More likely part of the broadcaster's "contra" contribution.

You (the airline, or anyone really) package it up with vision, script etc and pass it on to the networks via well trodden channels. Network says great - content with no effort - we'll run it tonight.

 

[ish]

Wide bodies on transcon flights are becoming pretty rare. I don't think this is something they do well now. Pre-covid yes, now definitely not.

…and never on the routes when you need it the most, especially the longer routes like (BNE—PER)….

 

[ish]

I love Qantas to bits, but to add a few other things they really don’t do well…
- update flight boards with delays. Apps like Flighty can tell you that the inbound flight hasn’t landed yet, but Qantas will still tell you to ‘head to gate’
- conversely, no advanced warning for those in the lounge when you should *really* actually head to the gate. Kind of defeats the purpose of priority boarding really…
- Lifetime Platinum, I mean seriously that SC target is a complete and utter joke!
- as mentioned previously, consistency. Someone noted earlier that QF are great at creating raving fans… I agree 100%. But isn’t there scientific research that proves that inconsistent and unpredictable rewards heightens addiction? When Qantas is great, they are unmatchably awesome…. but the inconsistency is incredible and the lows can be really, really low!!

 

[MEL_Traveller]

- conversely, no advanced warning for those in the lounge when you should *really* actually head to the gate. Kind of defeats the purpose of priority boarding really…

They do with VA.

But 90% of the time you get to the gate and they haven’t even started pre-boarding. So you wait in a huge line.

When they do board, they give the priority lane a 10 second head start and then commence the general lane, so you end up all mixed in the jet bridge.

QF does well with the group boarding.

 

[Ryerson]

I find your comment about influencing politicians and the media is totally inappropriate and just plain wrong if customers are considered For example, the Qatar decision disadvantaged many flyers. This airline flew during covid; Qanats did not. Our PM intervened to over rule his minister and her department on this decision. His son was then given entry to the Chairman's Lounge. Matt re read Joe Aston's book and withdraw your ridiculously inaccurate addition of this feature from your otherwise fair listing. I have flown with Qantas for over 60 years and the recent damage to their brand still overrides your list of positive features. Ryerson

 

[MEL_Traveller]

I find your comment about influencing politicians and the media is totally inappropriate and just plain wrong if customers are considered For example, the Qatar decision disadvantaged many flyers. This airline flew during covid; Qanats did not. Our PM intervened to over rule his minister and her department on this decision. His son was then given entry to the Chairman's Lounge. Matt re read Joe Aston's book and withdraw your ridiculously inaccurate addition of this feature from your otherwise fair listing. I have flown with Qantas for over 60 years and the recent damage to their brand still overrides your list of positive features. Ryerson

Matt is saying that QF is highly effective at influencing for their own interests… not necessarily what’s in the interests of the travelling public as a whole.

From a PR perspective, they are experts. Which is great if you are a shareholder. Which is one of their primary responsibilities.

Many companies could only dream of having that sort of PR machine behind them.

But take the point that from the other side - the public - the level of influence may be seen as unfair or inappropriate. Perhaps it should be included on both lists!