juddles
Suspended
- Joined
- Aug 2, 2011
- Posts
- 5,283
- Qantas
- Platinum 1
..... It should be much easier & more profitable to keep truly frequent flyers than to keep attracting new pax ...
I am not an expert on running an airline, but it seems in general in life that businesses in every field use the one sale/new customer approach. The NUMBER ONE driver of most flight sales I suspect to be price. I think, in general, ¨truly frequent flyers¨ expect more than the average person. So they are actually harder to please tan bulk non-frequent flying customers.
Anyway, I think Qantas does an overall very good job of surviving in an absolutely cutthroat industry, and still manages to offer a good product, both to its bulk newbies, and the frequent fliers.