I have become increasingly disheartened at the quality of service I receive from Qantas. Like most airlines, they get most things right most of the time. However, they seem increasingly uninterested in doing more than the bare minimum, and the frequent flyer program has been devalued to the point where I cannot see any utility in making use of it.
In the past two years, I have received poor service in respect of taking award flights, and dealing with lost property. The frequent flyer program has been devalued, and redeeming most awards above premium economy on international flights is in my experience very difficult. Benefits under the scheme are now squarely directed at booking QF codeshares to the long list of places Qantas doesn't go and at my current level that translates to additional cost for no real benefit. More often than not, it is far and away the most expensive option. Efforts to contact Qantas are difficult with anything other than bookings, and queries and complaints (as others here have indicated) seem to be given a very low priority.
I direct an organization that will spend about $800K on international flights this year, with much of that going to Qantas. I imagine that doesn't mean much to Qantas' bottom line, even with Qantas International losing money. I don't know if we will be valued by other airlines, but I am keen to find out, because my loyalty to date has been repaid with disinterested service at a premium price.