D
Deleted member 29185
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VA lost $67m last year.
If things were fine with the current number of VA elites, there wouldn't be a status match in place.
VA needs these Qantas dollars to survive and while there may be less love to go around for now, it's better than VA closing their doors.
I haven't searched (I do have work to catch up on today, left over from last week where a particular announcement pretty much destroyed an entire day of productivity), but how much of the current few years of loss, is to do with the implementation of all the changes (including the addition of all the lounges from a few years ago)? Have DJ ever been profitable? If yes, then surely the losses currently experienced are a result of one off infrastructure upgrades as opposed to trading losses.
I'd be concerned if they are trading losses, as an airline flying with chocker block full planes and still turning over trading losses each year is destined to die!