UpgradeMe pricing and success

[MooTime]

It’s only illegal if they’re caught, with evidence, that can be proven in a court of law. It’s no coincidence that catching them and proving it is inherently difficult due to the way these things are designed.

Can you think of a single Airline hopping around that may have tried to defraud their customers recently (despite their vehement denials)? That was just one instance where they were found out, and there was enough evidence and public outcry to warrant further action. What about all the rest of their dishonest and disloyal behaviour that never got anywhere because they hid it so well and couldn't be unequivocally proven in a court of law.

Haha spot on. I'm with you there.

 

[fletty]

There may be some merit to this product enhancement, but personally I’d take the new UpgradeMe “insights” with a huge grain of salt. Neither UpgradeMe nor Virgin are obliged to present the true state of bidding so that you can save as much money as possible on n unsold seat. What they are compelled to do though, is make as much money for their partner merchants and shareholders. Deception and obfuscation via an opaque bidding system is one simple way.

IMHO, this is just another ploy to play on the Customer’s emotions similar to other ecommerce websites that have pop up cough claiming “there are x number of users browsing this product right now. Get in quick!”

Definitely agree. I think the new display does show two things:
1. UpgradeMe is becoming popular enough to warrant updating this
2. Increases the FOMO and provides a way to 'get in the lead' - which ultimately means more money for VA whether not there is actually a bid at that amount.

 

[MooTime]

It would be interesting if you won a biz seat yet weren't leading the bids.