I suspect it was not VA - there are professional award booking services/agencies who stalk new routes for just his sort of thing. Grab the seats on behalf of (or to on sell to) their clients.There were awards up for the first few hours when the loaded they flights/pricing .....then it appears they have taken them all out .
UpgradeMe points ( Plat & Golds) is only 27500 points from a Freedom Fare .!!!
So for $1300 return (Freedom Fare) & 55000 pts (rtn) you can upgrade to J (subject to availability...that could be the problem)
We love HKG as a family so hope the prices drop a bit so we can get some good deals for Family holidays...
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From the VA point of view - I don't see the logic in this for VA...
From the VA point of view - I don't see the logic in this for VA, its a terrible use of aircraft availability tying up their A330 fleet on the ground in HKG for longer flight times, and yields that seem even lower than the shorter Australian transcon routes, with abundant competition from existing carriers such as QF and CX as well as all the other cheaper 1 stop options and it seems like a sure fire way to lose money to me.
We love HKG as a family so hope the prices drop a bit so we can get some good deals for Family holidays...
Not scientific but I just had a look at July and August Wed and Wed return flights and am seeing Y return fares for MEL-HKG-MEL on both QF and on VA at around $576 return for both carriers, so at the moment it looks like both QF and VA will be matching Y fares down to the last $, both undercutting CX Y fares by only around $30-ish.
I noticed that both VA and QF are asking $2600-$2700 for J return MEL-HKG-MEL which is undercutting CX J fares typically around $3200 ish
As I said - not scientific and there will be better prices out there for 1 stop flights via KUL/MNL/BWN etc but at much less convenient/desirable flight times/dates.
From the VA point of view - I don't see the logic in this for VA, its a terrible use of aircraft availability tying up their A330 fleet on the ground in HKG for longer flight times, and yields that seem even lower than the shorter Australian transcon routes, with abundant competition from existing carriers such as QF and CX as well as all the other cheaper 1 stop options and it seems like a sure fire way to lose money to me.
Yes, I guess short term this looks to be the case. Long term? I have no idea either, but there must be a strategy surely? Whats the alternative though? retreat entirely inside the 'protection' of domestic?
Whats wrong with VA being all Dom/Trans Tasman? LAX flight yields are far below what QF can get on a small fleet of 777s that cost them a boatload of money to operate (too small a fleet to be efficient), and a bunch of A330s that are not too big for their Dom operation. Past international musical chairs haven't proven that they know what they're doing half the time (PER-AUH anyone? MEL/BNE-LAX? SYD-JNB?)
Had they concentrated on being a competitive carrier against QF and funnelled traffic into their international partners, they would have had a very good business model. Instead they're choosing to be QF-lite but at almost the same cost and smaller size, without the ability to match on yield or presence.
Their cost advantage over QF has gone from 40% to less than 5%... stunning, considering the fact their product on ground and on board is still inferior.
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I don't know about such numbers. Where are they sourced? What could have contributed to such a change over time?
As for inferior product, thats definitely arguable. Despite being a Plat with VA, I'm not chained with golden handcuffs and always look out for the main chance. Fact is, VA give me what I want, as a PER resident, domestically, on the ground and in the air - though the withdrawal of the 330 from a lot of trancon routes might change that.
...From an international point of view for the HKG service, this continues the trend where VA keep making decisions which drive up costs.
Im not sure where you are seeing those VA fares ....nothing in there like that at all . I have been monitoring closely since launch and its consistently around $760 rtn in Y & 3460 in J , Wed to wed or any other day combination
576USD / 760AUD is showing up on Google flights as the base fare for most months on VA