beefarmer
Established Member
- Joined
- Nov 19, 2014
- Posts
- 1,672
The Cantiniere is what it is, and that's a marketing exercise between Vinomofo and the winery.This is not my area of professional expertise, but a quick Google of 'laws on RRP' popped up with a Government Consumer website saying the following:
If you compare prices in your advertising to attract customers with possible savings, make sure you aren't misleading them.
For example, if you're having a sale, you might compare the sale price of your product or service to:
You may be misleading your customers if:
- the previous higher price
- a competitor's price
- the recommended retail price (RRP).
What's considered a 'reasonable period' will vary in each case. But if you can't show sales at the previous higher price, then it's likely you're misleading your customers.
- your product or service was not sold at the previous higher price for a 'reasonable period' before your sale
- you compare your price to the price of a competitor who is in a different area or country
- the product or service on sale has never been sold at the RRP.
Avoid breaching the law
When you make statements about prices, including in your advertisements and when talking to your customers, take the time to get it right.
It's illegal to make false or misleading statements about the price of products or services.
That looks pretty clear to me. Putting the wine to one side - to my mind, I am personally comfortable with the taste experience and $20 odd price paid. BUT ...
I truly hope the RRP was not made up to generate the headline discount, and there was a [genuine and] reasonable period when the Cantiniere was offered for sale at its RRP (it was my guess that the delay to shipment was to do this, but that's a pure guess, although I didn't see any of us spot it up for sale with Mitolo or elsewhere).
Although I am not the sort of person to be outraged by a misguided [how do you put it ...], I would start to see the Fo in a very different light and would probably place my hard earned wine purchases elsewhere if this was a regular occurrence, whatever the fantastic offerings I would miss out on.
Has anybody formally written to the Fo seeking an explanation on the Cantiniere? I am curious. The brokers play the ignorant card when you plug them for info on this wine.
No different to what Woolworths or Coles offers in their produce.
But .......