Although the below is a little bit of a background on a wine selling retailer that most of us would probably rank in the top two of out all time favourites, it really is just acknowledgment of a couple of pissheads's ideas of making wine fun. It really gets down to the simplicity of supply and demand. Life is about supply and demand, and I have always said that only two things sell, sex and fear. In passing, my recently departed mums house sold extremely well at auction last Saturday, and I can tell you that along the way, there was a bit of fear, but on the day, sex played a part. You know this isn't a literal meaning,luckily no one had to do anything outlandish to entice bidding but the concept of beautifying or enhancing something really sexes it up and it worked. Tthe lads at the Fo have grown their 'tribe' to a ridiculous level and it is enormously successful. Whilst not as successful as a parrot which always sucks seeds, these dudes have pulled off an incredible business with their 'vinimofo wine deals'. I have put myself on an embargo due to the quantities I have literally under my bed since November and like Wozza, won't be buying in 2017. However, what I have I like as if I didn't , it would have ended up in someones ninety nine dollar mixed case of discarded babies.
Knocked back a few wines last Saturday night with great friends and I should post a comment in the nice wines thread. Some were Fo purchases and friends loved them. Some were my classical faves. Funny thing, all of them were good. Not a dud.
So enjoy the read below, I am sure some may have seen it, but this sort of marketing really impresses me. What also impresses me is the nternet food/grocery/supermarket purchases that overseas folk make thru the likes of Amazon. How will woollies etc sex this up to compete?Loyalty cards will soon get more freebess I would assume as amazon makes its charge. By the way, is there a sort of ASX/business/economic forum of AFF? Cheers all. I may need an excuse to be indulging in a Fo vino whilst engrossing myself on AFF. education is what I will tell nadia.