Vinomofo Wine Deals

[Dr Ralph]

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Any guesses whats coming here?

Yes. More of your time wasted with hyperbole.

 

[Happy Dude]

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Any guesses whats coming here?

I'll take a wild stab and guess that Pirramimma, Petaringa and Reschke wines will be involved.

 

[redbigot]

This is the labelled version $30 at Winestar Mystery BR214 Premium Barossa Valley Shiraz 2021 - Mystery Wine

Skye briefly had the 2019 Schild Three Springs Shiraz at $140.40/6, now sold out and they are offering the 2021 at the same price. (Members only).

 

[abeja]

Skye briefly had the 2019 Schild Three Springs Shiraz at $140.40/6, now sold out and they are offering the 2021 at the same price. (Members only).

That's an amazing deal! If I'm not mistaken that's less than usual price of single bottle? Anyway, thanks but also curses! I bought 6 of the 2021, thus breaking my vow to not buy any more red til at least the end of 2025.

 

[olympicwiz]

That's an amazing deal! If I'm not mistaken that's less than usual price of single bottle?

It depends on your definition of "usual price".
It was sold by WineStar and Vinomofo for $30-$40 a bottle recently.
That said, I caved in buying 2019 and tempted to buy 2021 being a stellar vintage in Barossa.

The business was sold to CW wines in 2023 if my memory serves me correctly so hopefully this is the original Schild bottled stock that passed the ownership to CW and being dumped to raise funds.

 

[redbigot]

It depends on your definition of "usual price".
It was sold by WineStar and Vinomofo for $30-$40 a bottle recently.
That said, I caved in buying 2019 and tempted to buy 2021 being a stellar vintage in Barossa.

The business was sold to CW wines in 2023 if my memory serves me correctly so hopefully this is the original Schild bottled stock that passed the ownership to CW and being dumped to raise funds.

It seems Schild new labels and volumes have quadrupled since CW Wine bought them! Magic!

 

[olympicwiz]

It seems Schild new labels and volumes have quadrupled since CW Wine bought them! Magic!

... And the Sam Kim 97 points reviews!

 

[redbigot]

That's an amazing deal! If I'm not mistaken that's less than usual price of single bottle? Anyway, thanks but also curses! I bought 6 of the 2021, thus breaking my vow to not buy any more red til at least the end of 2025.

With CW Wines and a few other producers, the marketing strategy to to set crazy high RRP and sell extensively (as thinly disguised "mystery" offers or otherwise) at 20%-50% of those prices. Anyone believing those fake RRP as an indication of quality and buying anywhere near those prices is very naive or so exceedingly over-endowed with disposable funds such that they don't feel the need to do any research before buying.

Despite this insulting marketing approach, some/many of the wines are decent value at the common low selling price.

 

[olympicwiz]

“Dad originally had 16 rows of Moorooroo vines, but when the wine oversupply occurred and the government was offering growers money to pull out vines, my dad – not understanding the significance of those ancient vines – pulled out 12 rows. Then, luckily, the tractor broke down. We think there was some divine intervention involved to ensure we were left with four rows of these beautiful 150-year-old plus vines,” Judy says.

Schild Estate: We are Family — Barossa Wine

Barossa Wine - Barossa Grape & Wine Association

barossawine.com

Seems like a well managed business

 

[vyralmonkey]

“Dad originally had 16 rows of Moorooroo vines, but when the wine oversupply occurred and the government was offering growers money to pull out vines, my dad – not understanding the significance of those ancient vines – pulled out 12 rows. Then, luckily, the tractor broke down. We think there was some divine intervention involved to ensure we were left with four rows of these beautiful 150-year-old plus vines,” Judy says.

Schild Estate: We are Family — Barossa Wine

Barossa Wine - Barossa Grape & Wine Association

barossawine.com

Seems like a well managed business

That's a pretty common story from the era
It preceedes the shift in the reputation of Barossa shiraz:

Barossa Valley rescued by small entrepreneurs after tragic loss of old shiraz and grenache vines in 1980s pullout | Adelaide AZ

Barossa Valley rescued by small entrepreneurs after tragic loss of old shiraz and grenache vines in 1980s pullout

adelaideaz.com

 

[abeja]

It depends on your definition of "usual price".
It was sold by WineStar and Vinomofo for $30-$40 a bottle recently.
That said, I caved in buying 2019 and tempted to buy 2021 being a stellar vintage in Barossa.

The business was sold to CW wines in 2023 if my memory serves me correctly so hopefully this is the original Schild bottled stock that passed the ownership to CW and being dumped to raise funds.

Yes you're correct, CW bought the vineyard side of the business, so the grapes are still the same but the winemaker is now CW. Atlas bought the former Schild winery, presumably Atlas make Atlas (or sub brands) there now. And you're correct about the marketing. Usual theme is heavy bottle, cork, wax etc, and very high RRP. But $24/bottle is a good buy for this wine.

 

[abeja]

With CW Wines and a few other producers, the marketing strategy to to set crazy high RRP and sell extensively (as thinly disguised "mystery" offers or otherwise) at 20%-50% of those prices. Anyone believing those fake RRP as an indication of quality and buying anywhere near those prices is very naive or so exceedingly over-endowed with disposable funds such that they don't feel the need to do any research before buying.

Despite this insulting marketing approach, some/many of the wines are decent value at the common low selling price.

Hi Red. See also my reply to Olympic. I'm well aware of the marketing strategy, & have written about it - possibly on this forum I don't recall - but certainly elsewhere, over time. However if I'm not familiar with a wine's usual price I cast about for historical prices & current retail prices at a few outlets. Having said all that, does the 'genuine' price of some of Chris Ringland's high enders, guarantee a wine that is 10 or 20x better than a cheaper, but also well made, wine?

 

[redbigot]

Hi Red. See also my reply to Olympic. I'm well aware of the marketing strategy, & have written about it - possibly on this forum I don't recall - but certainly elsewhere, over time. However if I'm not familiar with a wine's usual price I cast about for historical prices & current retail prices at a few outlets. Having said all that, does the 'genuine' price of some of Chris Ringland's high enders, guarantee a wine that is 10 or 20x better than a cheaper, but also well made, wine?

Like many items, hifi gear, cars, watches, the quality/price graph of wine is exponential. The secret is finding your sweet spot.
Have you tried some of Chris Ringland's high-enders? I have and love them but I can't afford them, so I stick with the best of what I can afford (mostly well under $100pb) and I'm happy with that. Are they 10-20 times better than a $30-$50 wine? Only you can say if that's true for you.

I spend a LOT of time looking at what's available and what's worth the price, I have two weekly tastings of 6-7 wines each and a whole bunch of people on this Forum, other sites and my own Forum to help me do that. It's a nice retirement hobby and ensures good drinking at a price I can afford.

 

[Dr Ralph]

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Any guesses whats coming here?

Likely the launch of the loyalty program, which I received details of today. Not much benefit that I can see, except free postage for the higher levels and a birth bonus voucher.

 

[1erCru]

Likely the launch of the loyalty program, which I received details of today. Not much benefit that I can see, except free postage for the higher levels and a birth bonus voucher.

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Loyalty

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