p--and--t
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- Sep 28, 2008
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A lot of wishful (hopeful) thinking in this thread.
Just because VA1 had a nice product and some flyers enjoyed/preferred their international product, doesn't mean it made any real money for the overall business and in essence it was a financial and management/labour intensive distraction from what they were really good at.
I strongly suspect the new owners are not going to want to be distracted trying to restart (loss making) international (other than 3-4 hour sectors several of which were subsidised) in an 50-75% reduced volume market where any airline will struggle to make transpac viable for 18 months.
They will be focused on sussing out what are the right number of seats for domestic sectors to hold market share profitably and reviewing every sector's viability with a sharper knife than prior Covid.
Just because VA1 had a nice product and some flyers enjoyed/preferred their international product, doesn't mean it made any real money for the overall business and in essence it was a financial and management/labour intensive distraction from what they were really good at.
I strongly suspect the new owners are not going to want to be distracted trying to restart (loss making) international (other than 3-4 hour sectors several of which were subsidised) in an 50-75% reduced volume market where any airline will struggle to make transpac viable for 18 months.
They will be focused on sussing out what are the right number of seats for domestic sectors to hold market share profitably and reviewing every sector's viability with a sharper knife than prior Covid.