docjames
Senior Member
- Joined
- Jul 10, 2007
- Posts
- 9,468
- Qantas
- LT Gold
I think given their track record on losses it’s not unreasonable to question viability.
The other side is that the current conditions will empower them (PS) to make the hard decisions that have been needed for some time to get their costs under control and their revenue up.
They need to start (re-?) positioning themselves as the “smart choice” for “smart” business travellers, not the “second Qantas” that JB seemed to favour (that hasn’t worked).
A HNA ”takeover” may also help them improve their complicated ownership structure, where they are beholden to too many masters with at times competing interests (beyond just make money which they’d all want obviously).
The other side is that the current conditions will empower them (PS) to make the hard decisions that have been needed for some time to get their costs under control and their revenue up.
They need to start (re-?) positioning themselves as the “smart choice” for “smart” business travellers, not the “second Qantas” that JB seemed to favour (that hasn’t worked).
A HNA ”takeover” may also help them improve their complicated ownership structure, where they are beholden to too many masters with at times competing interests (beyond just make money which they’d all want obviously).