Will be interesting to see if they change direction and stick to domestic and short haul.
I am no aviation expert (who is?
), but I offer the following thoughts:
(1) Airlines have always been a hard business. Fickle things subject to huge cost and revenue changes - everything from fuel prices to sudden drops in demand.
(2) Australia has (usually) a very solid demand for domestic travel. And due to its specific small overall size, but in an affluent country, the constant duopoly has managed to keep decent returns from it until now.
(3) The international market is extremely impacted by tourism. And even more so from competition from airlines that have lower cost bases in areas such as staffing. So for any aussie airline, the international part is a hard part of an already hard game.
(4) Before the Coronavirus thing emerged, there was already a growing backlash by the Gretini of the world against flippant overseas air travel. Without the virus, this pressure would have increased year by year anyway. People were starting to actually feel guilty about going on overseas holidays....
(5) This Corona thing will be one of the most, if not the biggest, influences on the entire current population's life memories. As they will endure things that they never had before. It is not hard to join dots, so in a period where "we" were already starting to question so much travel, the reality that such travel was also the mechanism where a virus has managed to infect the whole planet almost instantaneously will be a lesson that is learned.
(6) In the impending year (not less) of lockdowns, loss of loved ones, chaotic scenes, etc we will all have much time to ponder a lot of facets of what was modern life. I really do not think that international travel will recover to 2019 levels for a decade, if ever. And I say that knowing that human attention spans are quite limited.
(7) through sheerly being forced to do so, many people and organizations will learn the art of doing business and socialising online.
In summary, and specifically to this thread about Virgin, I think that if they survive (and I think they will), they will slowly re-start as a domestic-oriented airline.