Seems like a bit of a missed opportunity, the initial 750 job losses and delay of B737-Max8 orders were total "no brainers" and a sign that PS meant business.
1. The cuts to HGK totally predictable, especially since the start of civil disobedience and demonstrations in HGK - it was the right idea but executed about 7-10 years too late so missed the best of the Chinese tourism boom and get money out of China story. Shown to be a Chinese vanity project which is a shame as they have now lost some of the obvious opportunities to do something sensible with VS - their one logical long haul partner that they completely ignored despite sharing the same brand.
2. Foray in VAi Japanese international services - a risk, but the proof will be in the pudding, may have better yield and HND slots meant it was "worth a shot", no complaints about partnering with ANA and will see if this gamble pays off, if they have to keep the A330s this may not be the worst use of them at the moment.
3. Very conservative but unsurprising focus on main trunk routes with VAd using B737s, still less A330 transcons so no real market advantage to VAd in the transcon market. If you can't make money flying B738 between SY-MEL-BNE then you don't deserve to be in the airline business.
4. Tigerair band still out there and still has the brand/marketing appeal and goodwill of cancer, a mixed fleet clusterf#$k that that constantly distracts management and bleeds cash wherever it flies. The reduction on golden triangle TT flights and increase in use of TT on leisure routes will just hand more market share to JQ. The overstretched mixed fleet of A320 and B737 with last minute "saviour/rescue flights" by Alliance F100s is just embarrassing. Solution needs to be a complete relaunch/rebrand and reinvestment commitment or close it down entirely - neither of which PS has decided to do.
5. Not sure where the F100 retirements are coming from (presumably from WA) but they have managed to schedule a fleet reduction in WA just at the start of a resource resurgence in WA, thus handing more regional and lucrative FIFO charter work directly over to Qantas and its affiliates. The aircraft still have life in them and if used properly can make money, I'm sure alliance and/or network aviation will take them and make money out of them. I assume the A320 retirements are the old "clunkers" based in Perth so some modest savings there?
6. Reduction in domestic capacity goes straight to the yield margin and bottom line of QF mainline. Alan Joyce and Qantas shareholders will be sending Paul a Xmas card this year.
7. Meanwhile - E190s still on lease sitting out in the desert costing VA money, ATRs that every operator in the world except for VA can make money from, sitting parked around costing VA lease fees.
8. Still wouldn't surprise me if a lot of these decisions have got to do with aircrew and resources (pilot and flight attendant) - or the lack therof.
9. If a competent well run competitor with deep enough pockets to survive the initial onslaught could actually launch, (unlikely due to barriers to entry and gate space allocation) in the Australian domestic market I reckon they would really do some serious damage to this cosy complacent duopoly. Qantas have enough cash and embedded loyalty/public service/politician protection to survive but Virgin dosen't have all those advantages and has a divided dysfunctional ownership structure to contend with and owners who are sick of losing money.
10. No mention of loyalty in PS speech - buying back Velocity is just correcting a previous stupid mistake, but I though PS might have had more to say about loyalty contributing to the business?