Currently VA, VA Regional and TIgerair all have independent management structures.
These will be merged.
Yes - lots of duplication and corporate overheads to be trimmed by Scurrah. The whole group is too complex and needs urgent simplification, lack of action could result in Australia becoming a Qanta/Jetstar duopoly which would be really bad for all concerned.
I find it interesting that Paul Scurrah is taking action on the many problems that many people on here have identified years and years ago, and repeated very often.
Needs to break it down to address each problem area, probably by fleet as thats what they are essentially stuck with:
1. Overly complex & expensive corporate structure? Tick.
2. Diverse and unsupportive shareholding structure with too many contradictory demands? Only solution to this is make profits and hope that some go away and some stay to provide more stability, talk to SQ and explain how difficult it will be to get back into the Australian market if the only competitor to Qantas vanishes.
3a. Tigerair - the easiest of all to potentially kill off, toxic brand, nightmare fleet, massive problems that consume a lot of management time. Rebrand or destroy asap.
3b. Mainline VA domestic - seems to make money flying B738s around - don't fly wing-to-wing against QF - offer choice and different options
3c. VAi Longhaul - best use of B777s is probably still Transpacific, need to co-operate more with Delta, A330s need a purpose - Asia makes sense but HGK and mainland China may not make sense anymore, think Korea/Japan/India/Taiwan as well as some transcon to keep Qantas on their toes.
3d. VAi Shorthaul - review and rationalize - seems silly to be competing in NZ, lots of competition in the Bali-Australia market
3e. VA regional - limited amount of ATRs and reliance on using Alliance F100s problematic, get more FIFO charter work
4. Loyalty Scheme - use it to drive revenue its one of the few levers besides yield management that can offer a point of difference/competitive tension.
5. Fix your go&^#mn web site and app interfaces - they are an embarrassment, and the front door to your shop and the public face of your business. Its failures drive customers to your call centres that aren't free to operate - they are an overhead.
6. Keep hold of your excellent staff in the air and on the ground, times are tough but keep them onside and listen to their suggestions to improve the business. Good qualified staff will be more and more difficult to find.
I know things look bad right now for Virgin Australia but I think they can turn it around, always darkest before the dawn etc
Remember how Qantas looked in 2011? They were lucky with a few things like fuel price movements and accounting tricks but they turned it around.