True.
But then I’m thinking… ‘what’s in that for me?’
I have to agree, this promotion give nothing to loyal members. It's extremely uneventful and lacks real imagination. It has been done by companies before and their systems always fail due to customer demand. There was no real research completed by Velocity. The marketing team seemed to have pulled it together overnight without taking any due diligence.
The slogan - 'Velocity means Fast' doesn't make any sense at all. The slogan will now be used every time they miss a target, when there website is down or slow, when planes are late etc. How on earth did it get approved by the CEO. Velocity the word, has nothing to do with being fast.
Frequent flyers want tangible benefits to the program - partner benefits, new levels, lifetime benefits, International lounge access etc. I enjoy collecting points, but I do it for the benefits at the airport/onboard, I'm not collecting points for a vacuum.
I could not care less about 1 point promotions. This is where Velocity and Qantas FF differ, I feel Qantas puts a little more into frequent flyer benefits to encourage buy in, and still caters for points enthusiasts with the like of Points Club (lounge access).
Velocity frequently does marketing campaigns whereby people remain engaged for a few seconds and simply forget. Qantas on the other hand has Points Club which is an ongoing (marketing) program to encourage continued points collection, with 'prizes' for reaching certain targets - 2000 points, status rollover, lounge passes, wine passes, accommodation vouchers etc.
I wish they would listen to their loyal members, I have completed so many surveys but they fall on deaf ears.
Rant over