Virgin Blue embarks on brand overhaul

[Virgin Australia]

Finally we can confirm that on the morning of Wednesday 4th May 2011 we will unveil the new face of the Virgin Blue Group of Airlines.

Exciting times!

 

[pshepvic]

Check out the flight number as well; VA 890 - I take it they're changing from DJ to VA ...

Most DJ flights already have both a DJ flight number and VA codeshare flight number

 

[AaronBradford]

Finally we can confirm that on the morning of Wednesday 4th May 2011 we will unveil the new face of the Virgin Blue Group of Airlines.

Exciting times!

Do I get an invite?

 

[Dee Thom]

Finally we can confirm that on the morning of Wednesday 4th May 2011 we will unveil the new face of the Virgin Blue Group of Airlines.

Hope the face is better looking than Sir R.B. or J.B.

Cheers Dee

 

[LiamR]

Do I get an invite?

Thats a good point! Do any AFF'ers get a Invite? I'm sure I wouldn't turn that down...

 

[david-au-2000]

Apparently it's a 'media-only call' according to the invitation, including 'broadcast media only' for the 9am touchdown of the first Virgin Australia flight.

Wonder if anyone can camp outside, shoot video of the VA arrival and upload to YouTube?

 

[`X']

I've just noticed something with the V Australia booking engine when looking at flights Sydney to London ... there's a domestic flight down to MEL to connect to Etihad metal, and where it would usually say 'Operated by Virgin Blue' it's now saying 'Operated by Virgin Australia'. Wasn't saying that yesterday.

Already fixed as at 3:48pm.

 

[LiamR]

Apparently it's a 'media-only call' according to the invitation, including 'broadcast media only'

Time to work on my fake media passes. Anyone still have theirs from Avalon Air Show?

 

[AaronBradford]

Time to work on my fake media passes. Anyone still have theirs from Avalon Air Show?

Heh - throw me one!

 

[david-au-2000]

LOL! Run up Photoshop, fire up the colour printing and head down to Officeworks to get your fake card laminated, job's done!

I know a guy who writes a travel blog so I asked him about this press conference. He didn't get an invitation so he called DJ PR and asked, they said "No, it's invitation only, accredited media only", apparently it's not even being held in the main part of the domestic airport itself (I thought they might do it The Lounge?) but at the 'general aviation section'.

Seems like blogs are not 'accredited media', maybe you have to have a special Press pass sticking out of your hat like in the old movies?

 

[2353]

Finally we can confirm that on the morning of Wednesday 4th May 2011 we will unveil the new face of the Virgin Blue Group of Airlines.

Exciting times!

Notice the use of the singular - ". . . new face . . ."

 

[LiamR]

LOL! Run up Photoshop, fire up the colour printing and head down to Officeworks to get your fake card laminated, job's done!

Don't even need to head to officeworks, have a laminator on hand!

Seems like blogs are not 'accredited media', maybe you have to have a special Press pass sticking out of your hat like in the old movies?

You mean my fake New York Times ID won't get me in? Damn.

 

[david-au-2000]

Apparently they may be announcing two 'new' lounges besides OOL, any ideas where these might be?

 

[Saab34]

Two more? I can barely think of a port with a decent amount of flights to make it worth it? Cairns?

Perhaps they are headed for International ports? SYD Int or perhaps LAX? (T3 is a joke).

 

[JohnK]

Can't wait to see the new livery! Not really.

Good to see that the wait will be over on 4 May. Not that I have lost any sleep waiting mind you.

The only announcement that will interest me is that Virgin will have a new economy product that is better and cheaper than QF.

Oh and joining an alliance. Preferably Skyteam....

 

[soorox]

Oh and joining an alliance. Preferably Skyteam....

Yes! SkyTeam please, and drag NZ with them. Although VA could fit in with *A, I think VA would work much better with current ST members, ST seems to be the alliance that gives it's airlines more opportunity and their members work very well with each other compared to OW & *A. AF/KL & DL work very well with each other as an example.

 

[Ric]

Yes! SkyTeam please, and drag NZ with them. Although VA could fit in with *A, I think VA would work much better with current ST members, ST seems to be the alliance that gives it's airlines more opportunity and their members work very well with each other compared to OW & *A. AF/KL & DL work very well with each other as an example.

This would benefit those that got status match with KLM/AF?

 

[LiamR]

I highly doubt they'll be part of any alliance. They are just going to be partners with a group of different airlines around the globe.

 

[Keith009]

Preferably Skyteam....

Ugh! No way! I'd rather they remain independent than join ScaryTeam! Much as I'd love to use my newly minted Flying Blue status other than to match it back to *A or OW status at some stage, I'd rather not have to fly any Scary airlines. I think bilateral agreements are working out quite well for Virgin, Alaskan Airlines stylie. The costs of joining an alliance are enormous and may just outweigh any advantages of doing so for smaller airlines like Virgin and Alaskan.

 

[oz_mark]

Already fixed as at 3:48pm.

Remarkable how quickly something like that can get fixed.