Virgin Blue embarks on brand overhaul

[markis10]

Sorry Mr. DJ, but you're just not fast enough off the mark with the news

I think you mean sorry Mr/Mrs/Ms DJ!

 

[Virgin Australia]

Sorry Mr. DJ, but you're just not fast enough off the mark with the news

You mean rumour?

 

[thewinchester]

You mean rumour?

No, I'm pretty sure I meant news - specially as you're operating under the confusion/dillusion that a) unless the company has announced it then it's just rumour, and b) that a credible aviation journalist can't possibly be correct specially as it's something you've yet to announce.

I'd give published stories from a credible journalist with a significant body of expeirence on the subject area in question far more creedence than the sole word of a company and their rep.

Further, I'd suggest you go back and read your companies policies on community engagement and social media use. As a professional practicioner, I'd suggest that comments you think are tongue in cheek would be getting dangerously close to breaches.

I would strongly advise my clients against any postings such as those made by you - as they could be easily be mistaken for a personal attack coming from the company, and further fail to show due respect to the information, facts, opinions and views expressed by those you are engaging with - both of which aren't a good look in public, specially in a medium which was is seen cannot be unseen.

 

[admin]

Just a reminder that Virgin Blue is an authorised respresentative of Virgin Blue on AFF.

This means that Virgin Blue is a trusted source for "official" comments pertaining to Virgin Blue.

We are grateful to all our Company Representatives for their contribution to AFF.

No, I'm pretty sure I meant news - specially as you're operating under the confusion/dillusion that a) unless the company has announced it then it's just rumour, and b) that a credible aviation journalist can't possibly be correct specially as it's something you've yet to announce.

I'd give published stories from a credible journalist with a significant body of expeirence on the subject area in question far more creedence than the sole word of a company and their rep.

Further, I'd suggest you go back and read your companies policies on community engagement and social media use. As a professional practicioner, I'd suggest that comments you think are tongue in cheek would be getting dangerously close to breaches.

I would strongly advise my clients against any postings such as those made by you - as they could be easily be mistaken for a personal attack coming from the company, and further fail to show due respect to the information, facts, opinions and views expressed by those you are engaging with - both of which aren't a good look in public, specially in a medium which was is seen cannot be unseen.

 

[Virgin Australia]

No, I'm pretty sure I meant news - specially as you're operating under the confusion/dillusion that a) unless the company has announced it then it's just rumour, and b) that a credible aviation journalist can't possibly be correct specially as it's something you've yet to announce.

I'd give published stories from a credible journalist with a significant body of expeirence on the subject area in question far more creedence than the sole word of a company and their rep.

Further, I'd suggest you go back and read your companies policies on community engagement and social media use. As a professional practicioner, I'd suggest that comments you think are tongue in cheek would be getting dangerously close to breaches.

I would strongly advise my clients against any postings such as those made by you - as they could be easily be mistaken for a personal attack coming from the company, and further fail to show due respect to the information, facts, opinions and views expressed by those you are engaging with - both of which aren't a good look in public, specially in a medium which was is seen cannot be unseen.

Sorry mr winchester, nothing of what you've said is anywhere near what my post was intended to be.
A simple note that as the story online doesn't cite any official reply from a member of our company then it surely isn't gospel, which puts it in the discussion column, or rumour.
Certainly not a public attack against Mr Horton, who we've always had a great deal of pleasure dealing with.

 

[cove]

Clearly Virgin want to announce when they are ready.
It is their new business,it is an exciting development and it is only fair to let them run the announcements according to their timetable.
If it turns into a really good news story a lot of the travelling public will be winners.
The wait is almost over. Good luck and good fortune are my wishes for Virgin in Australia.

 

[Deleted member 24491]

thewinchester,
Large organisations regularly apply to register their trademarks to protect their intellectual property, including brands and logos. Some trademarks may be used in the future, some may not.

Virgin Blue has previously disclosed that a brand change, or at least branding consolidation, is imminent. That said, Virgin Blue's official representative on AFF has confirmed that the "new brand" to which you refer is merely rumour at this time.

In addition, as Virgin Blue is a publicly listed company and the release of their "new brand", as a fundamental part of their "game change", may be considered information subject to ASX continuous disclosure obligations.

No, I'm pretty sure I meant news - specially as you're operating under the confusion/dillusion that a) unless the company has announced it then it's just rumour, and b) that a credible aviation journalist can't possibly be correct specially as it's something you've yet to announce.

I'd give published stories from a credible journalist with a significant body of expeirence on the subject area in question far more creedence than the sole word of a company and their rep.

Further, I'd suggest you go back and read your companies policies on community engagement and social media use. As a professional practicioner, I'd suggest that comments you think are tongue in cheek would be getting dangerously close to breaches.

I would strongly advise my clients against any postings such as those made by you - as they could be easily be mistaken for a personal attack coming from the company, and further fail to show due respect to the information, facts, opinions and views expressed by those you are engaging with - both of which aren't a good look in public, specially in a medium which was is seen cannot be unseen.

 

[notzac]

Sorry mr winchester, nothing of what you've said is anywhere near what my post was intended to be.
A simple note that as the story online doesn't cite any official reply from a member of our company then it surely isn't gospel, which puts it in the discussion column, or rumour.

Nicely put, Virgin Blue!

 

[lovestotravel]

www.virginaustralia.com.au website taken over by Virgin Enterprises
Virgin Australia logo submitted

Virgin Australia it is, now just to wait til May 4th when all these stupid small annoucments will come together into the new Virgin Australia

Looking forward to the finished product, now let's just hope it won't take them 24 months to fit out all the planes with the new product

May as well start a tracking thread of the refitted planes now huh

 

[oz_mark]

The facts of the story are that Virgin Enterprises have submitted the logo to be trademarked. This can be easily seen by perusing the IP Australia database.

From that, the discussion revolves around it being the new identity of Virgin Blue. Seems a reasonable conclusion to draw - but still subject to confirmation.

As for the last pargraph of the article, there is some dispute over whether XFA was in China filiming in the last week. There are those who are quite sure that it was not there, maybe another A330?

 

[Saab34]

Well the second A330 must be here before the end of May when they commence MEL-SYD-MEL rotations where two aircraft are required as they both depart at similar times at each end.

 

[thewinchester]

Sorry mr winchester, nothing of what you've said is anywhere near what my post was intended to be.

The username is thewinchester, I'm only refered to as Mr when I've knocked Directors General of Govt. agencies down a few pegs and they crawl away with their tail between their legs.

Good to see you've learned how easily poorly constructed comments can be misread.

 

[DSFlyer]

No, I'm pretty sure I meant news - specially as you're operating under the confusion/dillusion that a) unless the company has announced it then it's just rumour, and b) that a credible aviation journalist can't possibly be correct specially as it's something you've yet to announce.

I'd give published stories from a credible journalist with a significant body of expeirence on the subject area in question far more creedence than the sole word of a company and their rep.

Further, I'd suggest you go back and read your companies policies on community engagement and social media use. As a professional practicioner, I'd suggest that comments you think are tongue in cheek would be getting dangerously close to breaches.

I would strongly advise my clients against any postings such as those made by you - as they could be easily be mistaken for a personal attack coming from the company, and further fail to show due respect to the information, facts, opinions and views expressed by those you are engaging with - both of which aren't a good look in public, specially in a medium which was is seen cannot be unseen.

I am sorry but you are extremely rude and do not understand the relationship that virgin representatives have with this forum or its clients.:evil:

 

[medhead]

No, I'm pretty sure I meant news -

And I'm sure News Limited call all their stories news as well. But that doesn't make them right, either.

 

[LiamR]

Virgin Australia's new logo: options & analysis of Virgin Blue, Virgin America, Virgin Atlantic and other Virgin airlines - Flights | hotels | frequent flyer | business class - Australian Business Traveller

A new article has surfaced...

Does anyone want to tell Virgin they forgot the capital A in Australia?

 

[Nigelinoz]

Does anyone want to tell Virgin they forgot the capital A in Australia?

While you're at it tell them that they forgot it in Virgin america as well.
they also spell Virgin nigeria with a lowercase n as well,doesn't look to bad in my opinion.
Cheers
N'oz

 

[777]

Virgin Australia's new logo: options & analysis of Virgin Blue, Virgin America, Virgin Atlantic and other Virgin airlines - Flights | hotels | frequent flyer | business class - Australian Business Traveller

A new article has surfaced...

Does anyone want to tell Virgin they forgot the capital A in Australia?

Now we are totally in speculation territory

As for the original Wings Down Under piece it contained one obvious fact (the trademark filing) and several layers of conjecture, speculation and rumour that weren't explicitly labelled as such but you'd hope even TheWhinchester could tell the difference between the two.

I'm personally pretty sure that they didn't file for the "Virgin Australia" trademark without intending to use the name but the question of which services they will use it for, etc are still waiting to be released and i don't entirely believe that the author actually knows it all.

Either way, we will all know in a couple of weeks which bits are rumour and which bits are fact.

Interesting times.

 

[777]

Just another thought re: the Virgin Australia v. V Australia as the international brand (or one brand v. two): does anyone know if a 777 is going missing in action some time between now and May 4th? Surest sign of one domestic/ international brand would be a 777 disappearing into a paint shop in the next couple of weeks.

 

[Major]

Goody.....only 7 sleeps to go.

 

[david-au-2000]

Now we are totally in speculation territory

Exactly so. The only fact is the trademark application. Everything else from the colours to this being the new brand for DJ is speculation, no matter how well informed it may be, or how accurate it may end up being in hindsight.

Until DJ reveals its new logo all we have is a trademark application. And it's not as if DJ are going to come out and say "yes this is actually the official logo" on an internet forum one week ahead of doing a big media launch!