Absolutely, yes. I would and I *do*.
I have one last VA MEL-PER flight this weekend. All my MEL-PER bookings after that are on Qantas DESPITE the substantial price differential.
Why?
1. QF consistency of service. VA service, even on their supposedly flagship coast-to-coast service, varies from excellent to dreadful. [I am referring to J, not Y.]
2. On time performance. Even though the published numbers suggest VA is better than QF, this has most definitely NOT been my experience in real life. If I really need to get somewhere on time, I'm far more likely to get there on time with QF than VA.
3. Fixing things proactively. QF big win here over VA. I just have less hassles getting to where I need to go on time with Qantas than with Virgin. If there are problems, they are much better handled with QF than VA. VA really drops the ball when flights are cancelled or delayed.
I'll be interested to see the flight loadings with my next QF coast-to-coast trip, as VA loads MEL-PER have been getting lighter and lighter in J of late, despite the substantial price difference.
If you keep shafting your premium customers, as is evident from this thread, they vote with their feet. It is STAGGERING that a company specifically invites their PREMIUM customers to an event and then the company simply DOESN'T SHOW UP. Extraordinary! And they expect these customers to reward them?