Recently did a BNE-SYD vv and I noted priority boarding call for multiple flights, but noticed it's basically at commencement of boarding, and people were already lining up anyway, and no-one got knocked back as far as I can tell.
Frankly, if it's not enforced, it's pointless and they shouldnt bother. I guess they think by announcing it, they've "offered" it.
Frankly, it amazes me that QF cant see why their FFers get so frustrated with them - an airline constantly calling itself premium, constantly pushing FF and benefits, continuously failing to live up the expectations that they themselves are clearly setting. And they wonder why they get so much bad PR, and anger from their most loyal customers. I've been ver loyal to QF, and they've looked after me (for the most), but my patience is wearing thin. Once Vrigin Australia announce their new offering, if it's halfway decent, I suspect huge numbers will start to walk across to the other terminal, and stay there (provided they do it properly). I already know of multiple Paltium FFers (not from this board) who are walking already. It'll become a run if Virgin get this right. Qantas are running out of time to act, it's going to be hard to get them all back......