At the moment my goal is very simple. To get an award seat on a QF flight between MEL & SIN on the day I actually want to travel, at a value of >1c per points. And that doesn't include travelling on JQ or travelling via SYD, BNE or PER (at a pinch I'd settle for and ADL transit). So far proving impossible.
Can never get J or Y+ on QF 9 or QF10 on the days I want to travel and exceedingly rare to get Y seats, and if they are available usually commercial fares are available (return) for only $400-$450 SGD more than the ridiculous surcharges. And I'm not redeeming 60000 pts to save $350 AUD. Until then I will try not to fly QF at all, currently have just had 12 mths without setting foot inside a QF plane, down from about 80 flights a year a few years ago. I really don't dislike QF the product, it's generally OK or better ... mid-top tier, just what they've done to the loyalty progam over the years I have been a member has left a sour taste in my mouth. Until I start seeing value in accruing QF FF points again (or at least get that elusive QF9 or 10 seat) , I think I'll avoid them (and as an LTG I have no interest in accruing status credits to get back to WP, so ASA's really aren't my thing).