Got an email from CellarOne hocking a few unremarkable deals so I thought I would jump on and see what's up with Accolade Wine lately. A few decent specials on some Bay of Fires stuff, and St Hallet but nothing worth posting here.
Anyway, I saw I had 0 C1 points and I was 'Bronze' tier, and I was wondering what I had to do to get to 'Silver'. Turns out you need 100,000 points at 20 points per dollar; that means you need to spend $5000 to simply get to the second tier of their membership. Spend another $2000 and you can make 'Gold', and then spend another $5000 and you can be 'Platinum' (!)
It's not clear if the C1 points expire, so perhaps it's lifetime spend and you can get 20k by referring a buying member, but no benefits are listed except getting more points per $ spent - which you can cash in for truly marginal cashback rates. If you spent the $12,000 required to reach platinum you would get $300 back.
For context if you spend $5000 at CellarDoor you are immediately top tier status and get given ~$400 of wine for free plus a $35 birthday voucher. At CellarOne you would get $100 back.
I wonder how the C1 loyalty program is going...