Woolworths reviewing partnership with Qantas Frequent Flyer.

[trippin_the_rift]

It will also be on interest their new year sales once qantas relationship ends. If 4.5 million persons had edr linked to qff, all it takes is 10% to shift $200 per year for 90million to disappear off the sales. The cost of the qff points.

Would love to be in the head office when the figures come out a week after coles release their next sales figures.

I'd love to be at the meeting where Woolies calls QFF to re-establish a points partnership where QFF says - "sure, but we can't give you the same great low rate on points... it's now 20% more".

 

[blackcat20]

Did you meet on AFF? Wouldn't that be a story?

Ummmm

 

[serfty]

Channel 7 news just quoting that Woolworths are changing their loyalty program from earning QF FF pts to offering 'Instant cash discounts on purchases' - clearly all you guys have misread the WW changes.

Yeah - the CH7 segment in the topic was like a WW "Infomercial".

FWIW, no 'instant cash discounts' were mentioned in the WW email I received this morning - just $10 off the next shop when one's purchases of "orange tagged" items over the last shops has totaled WW$10.

I saw an expected stat of this would be 1 in 6 'shops' for the 'average' shopper.

 

[Cruiser Elite]

No 'instant cash discounts' were mentioned in the WW email I received this morning - just $10 off the next shop when one's purchases of "orange tagged" items over the last shops has totaled WW$10.

Never suggested there was - I was just quoting the terminology employed by Jen Keyte in headline intros into Ch 7 6pm news this eve.

 

[serfty]

88K for this family ...

 

[serfty]

Never suggested there was - I was just quoting the terminology employed by Jen Keyte in headline intros into Ch 7 6pm news this eve.

Yeah - I've enhanced my post

Yeah - the CH7 segment in the topic was like a WW "Infomercial".

FWIW, no 'instant cash discounts' were mentioned in the WW email I received this morning - just $10 off the next shop when one's purchases of "orange tagged" items over the last shops has totaled WW$10.

I saw an expected stat of this would be 1 in 6 'shops' for the 'average' shopper.

 

[amaroo]

Woolies service 29 million customers a week - can't see a minuscule fraction pi$$ed off with a few missing QFFP really hurting them.

 

[samh004]

They followed up to my email I sent them yesterday with an unsurprisingly completely irrelevant reply.

Dear Sam,

Thank you for taking the time to contact Everyday Rewards with your feedback.

We appreciate your comments and we are more than happy to forward this feedback on to the relevant department. We are always looking for ways to improve our Members’ experience with the Everyday Rewards programme and your input into this is much appreciated.

Please feel free to contact us Sam should you have any further questions. You can go to the “contact us” link through our website using either the email or our live chat option; or by calling us on 1300 10 1234. We’re open 8am until 8pm Monday-Friday and 9am-5pm Saturday-Sunday (AEST).

Kind Regards,

The Everyday Rewards Team
Customer Contact Centre

 

[ozflier]

I'd suspect that that was one of the common complaints Woolworths got from their surveying of EDR members. If Qantas was concerned to maximize the benefit to their customer, Woolworths, they'd be addressing whether they could do anything about that. After all, a happy customer would want to continue the relationship. I know, pigs might fly.

I'm not sure Qantas care about customers who earn their points other than by flying with them.

 

[trippin_the_rift]

I'd suspect that that was one of the common complaints Woolworths got from their surveying of EDR members. If Qantas was concerned to maximize the benefit to their customer, Woolworths, they'd be addressing whether they could do anything about that. After all, a happy customer would want to continue the relationship. I know, pigs might fly.

If I can negotiate a deal with an airline worth less than $50K and get access to their FF data, I'm sure WOW managed to negotiate a lot more.

Given that QFF didn't send any offers/deals related to EDR it appears to be WOW was responsible for all aspects of consumer marketing & CRM. If QFF didn't share specific trigger points within their own database with QFF this would lead to WOW using 'dirty' data which ultimately means less customer segments would engage with the program.

I see mountains of fail all round but mostly from the WOW side.
Of course this is 100% speculation on my part, but I'm willing to bet I'm spot on.

 

[straitman]

This simplifies things for us.

The town we are moving from has Coles and Woollies at opposite ends of the same shopping centre and the Woolies store is a little better than the Coles store. We tended to shop mostly at Woolies.

The town we are moving to has Woollies a long way away from other shops and it's not all that user friendly but we shopped there for the QF points and the fuel discounts. I suspect we will now swap to the Coles store which is situated in the shopping centre and is much bigger and better laid out than Woollies. Unfortunately we can't get fuel discounts from Coles due to the card we use for payment.

 

[trippin_the_rift]

*Wise Words*

Also noticed WOW sent the email to everyone in their database.
Where as QFF only sent it to those with an Australian address - rather than anyone who has engaged with EDR. More fails.

 

[yohy?!]

OT but since signing up for flybuys and linking my EY account 10,500 points randomly appeared!

 

[serfty]

OT but since signing up for flybuys and linking my EY account 10,500 points randomly appeared!

Where? FB | EY ?

 

[Princess Fiona]

OT but since signing up for flybuys and linking my EY account 10,500 points randomly appeared!

Fingers crossed that's viral

 

[yohy?!]

Where? FB | EY ?

FB ...have to wait for the card to arrive before logging in to check the transactions

 

[Mattg]

Channel 7 news just quoting that Woolworths are changing their loyalty program from earning QF FF pts to offering 'Instant cash discounts on purchases' - clearly all you guys have misread the WW changes.

Wow.. do Woolies/Channel 7 really think we're all stupid?

"Instant cash discounts" is no different to simply lowering prices. Except that in this case, we'll have to save up the discounts and redeem them in increments, possibly months after we actually earned them. What a fantastic program. :-|

The other thing that irks is me how uninspiring and unoriginal this all is. The ideal loyalty program should offer rewards that are aspirational. Qantas Frequent Flyer does. Woolworths Dollars does not - quite the opposite, in fact.

 

[Cruiser Elite]

As serfty noted the news report sounded very much like an infomercial. And in the add block imm preceding the 6pm news there was ............... an add for Woolworths! Coincidence no doubt.

 

[prozac]

Wow.. do Woolies/Channel 7 really think we're all stupid?
...

Interesting in that Channel 7 and Coles are Wesfarmers stablemates.

edit: Not thinking very much...association Kerry Stokes is of-course with WesTrac, not Wesfarmers.

 

[greenfish]

Interesting in that Channel 7 and Coles are Wesfarmers stablemates.

I thought Kerry Stokes was the majority owner of Channel 7?