To those who think QF sending an extra email will make the difference:
Look over a family member/friend's shoulder next time and check how many unread emails they have. For some people, it's a 6 digit number. Lately most of the whingers on QF's facebook page have been saying "why didn't I get a call? I think my 20K balance being reset should qualify for one". Little do they know that QF wouldn't call anyone less than a P1 for any reason and even that might be a stretch.
It's an issue of expectations. People can't manage the arithmetic of why a program with 12 million members can't give courtesy calls to tell them their points are due to expire. At an average of 1 million expiries a month and with 8 hours in the working day and a 30 day month, it would only take 4,000 calls per hour so I don't see the problem personally. In fact they should call a few times, because I'm a busy person and reminding me a month out is not good enough.
These are the same people asking what the point of status credits are when they get taken away every year, confusing double status credits and double points, spamming the qantas points hacks group with complaints about how they were not able to use their lounge invites for non QF lounges, getting upset because they are comparing two flights on completely different fare classes, booking non flex fares and complaining because they think their reason for rebooking should not incur fees, etc etc. If we adjust everything to suit the lowest common denominator, it will not be in our interests, and I tend to think of it as a lazy tax for those who coast through life without bothering to put in the effort to learn, understand and optimize available options.