Given I signed up to MYREWARD based on the public URL
http://www.americanexpress.com/australia/campaigns/mrbonuspoints/fivetimes.shtml (note, nothing is there any more, so it's not worth visiting the link now), which clearly set out the terms and conditions which were valid at the time that I signed up, I do not think that I wasn't targetted matters. It was a publicly available URL that I visited, that gave no indication of being targetted. What's more, I went and logged in, and captured a screenprint (in PDF) of the notification that
1. In order to qualify for the 5,000 Membership Rewards Bonus Points promotion, you must register with American Express between 10 September 2008 and 31 December 2008 for the promotion. Once registered, the total transactions on your American Express Card
must exceed 4 transactions in any given month between 10 September 2008 and 31 December 2008. There is no limit to the Bonus Points you can earn each month. Transaction count resets to zero at the beginning of each month. Please allow 810
weeks for Bonus Points to be credited to your account. All American Express Corporate Cards and David Jones American Express Cards are excluded from this promotion.
2. Membership Rewards Bonus Point offers are valid for purchases made in Australia and charged to an eligible Australian dollar American Express Card. Enrolment in Membership Rewards is required (an annual fee applies). Subject to the Terms and Conditions of
the Membership Rewards program. American Express Australia Limited (ABN 92 108 952 085). ®Registered Trademark of American Express Company.
I also have a print of the website confirming my registration:
THANK YOU
Thank you. You are now registered for the promotion listed below
You are now registered to receive 5,000 Membership Rewards Bonus Points for every 5 transactions you make each month from
1 September to 31 December 2008, with no limit to the Bonus Points you can earn. To find out all of the places you can be
rewarded for using your American Express® Card click here [amexnetwork.com.au/merchantmap]
I do not believe that because I did not receive a card that I am not registered to receive the full benefits of the original T&C of the promotion.