Any reduction in opportunities to earn QFF points is a backward step (in my opinion).
For the consumer yes, there's no question this is a loss.
The reason I wasn't surprised is that it was always difficult to see what QFF gained from the relationship other than the minimal revenue from customer spend at Terry White. The highest spenders at a pharmac_ seem unlikely to fit the "frequent flyer" type for various reasons - health, age, caring responsibilities, etc. That also makes you wonder whether Terry White themselves saw any increase in customer loyalty after introducing QFF earning, although I suspect they were mostly motivated by QFF's gigantic marketing database.
We've seen recently that QF Loyalty seems to offer a good deal to get partners onboard, then tightens the screws at the 24 month renewal
going off the announcement from Switch Telecom. It's could be speculated that something similar has happened here - if QFF isn't benefiting from the partnership, they propose a significant change to the commercials so
they do get something. And if the partner leaves, they get their sales team in front of other pharmac_ chain execs with a recent case study on how QFF created tens of thousands of Terry White rewards sign-ups, and the cycle continues..
TWChemart wasn't too pleased that that other chemist company aka SuperPharmacy joined under the WW part of the QFF agreement.
SuperPharmacy didn't join under
any part of the QFF agreement. They partnered with Woolworths Rewards which is an entirely separate program to Qantas Frequent Flyer.
There is nothing more to this relationship other than Woolworths Rewards points being transferable to Qantas Frequent Flyer.
IMO it's highly unlikely that this was a motivating factor.