I totally disagree with you :!:
Of course you are more than entitled to disagree. That is after all, what a democracy is about.
Have you really thought your comments through :?:
No, not really... I thought id just randomly post whatever just popped into my head!
Many people have the money because they don't actually spend it.
Having not seen this "Air" magazine myself, i'm assuming it targets the highest FF's whom it is assumed have the "highest disposable income" and therefore are able to indulge in the products and/or services advertised in this magazine. It would seem like a waste of time and money for QF to actively target customers who don't spend money, but as has been discussed, a magazine is a very crude marketing tool.
Alternately where do you draw the line between just enough, enough, comfortable, very comfortable, well off, extremely well off and rich :?: At what point does it apply :?:
Thats not for me to say... Im not the one marketing to those demographics. But it stands to reason that if you're advertising very expensive one-off or limited edition swiss watches, that can cost anywhere between $10,000 and "whats your limit",or any other product or service that is in that magazine, you'd better be sure about where your target audience sits in that "band".
Until quite recently we had a poster here who fitted into one of the top categories yet he was interested in how AFF & the whole status thing worked yet he only ever travelled in 'F' or if flying domestic US would only ever travel via private jet.
You don't make any mention if he was an active FF or not. It would seem a little odd to me that an individual who travelled via private jet would bother collecting miles on commercial flights, because to me, it would seem his time is far more valuable than a trivial FF membership. But I could be wrong. As for his interest in how AFF worked, couldn't that be the same kind of interest an aristocrat or socialite has in how laundry actually gets done?? They find the most mundane tasks fascinating because they don't encounter it. it is something foreign to them.
On a similar note, Concorde's most frequent flyer, wasnt actually a frequent flyer member. He simply didn't care. He wouldnt have the time to bother collecting miles in the vain hope that he "might" be able to score a free trip if he booked 365 days in advance. He'd simply book and pay for whatever flights he needed, super or subsonic, either on his personal or employers dime. Plus his R of F class tickets would get him all the "benefits" he'd ever need.
All im trying to highlight here is that, there is a FF "system" in place, and by all means, use it. But it seems somewhat puerile to me that people would take unnecessary flights (NAN status runs anyone??), multi segment YUPP's or spend money on credit cards that they wouldnt have ordinarily spent for no other reason than to get X amount of points or to attain X Status. FF status levels were (IMO) designed to reward an airlines most frequent flyers and not those who almost fraudulently chase it, just for the hell of it!
It is also evident that those who are most vocal about the "enhancements" and "dilution" of their benefits are those who in all likelihood, don't 'genuinely" qualify for the status they have, despite meeting the eligibility criteria. Their status is achieved and retained by finding and exploiting the loop holes and bending the rules so that they can take advantage of something that they ordinarily would not be entitled to, like First class lounges that could be exclusively for First class passengers and not WP's who attain it on heavily discounted tickets. Every FF it seems, has a false sense of entitlement, that ultimately dilutes the benefits of the customers that matter most to airlines, those being the highly profitable passengers that actually pay for frequent J and F travel. I'd bet my house that half the QF WP's do NOT fall into that category!
