Yes, I agree. Virgin Blue have actually been more innovative over the past 5-6 years while Qantas/Jetstar have been in catch-up mode. I don't doubt that VB will continue to innovate, introducing new features to their products and services that will keep them in the limelight.
QF do appear to be moving into a growth phase and while the announcements are exciting, we have to remember that their new aircraft are still quite some time away. JQ gets the first of the 787's while the A380's only start to arrive a year from now. Meanwhile, pax doing the local shuttles will continue to ride around in some of the shabbiest 767's we've ever seen, and will be for some years to come.