BA Executive Club change to spend-based status earning

AFKL/Flying Blue is matching up to Platinum status for alienated BA elites:
Being a paid status match (£99 regardless of level matching for) makes it less attractive (and will get less people doing it) compared to if it was open to all with just proof of membership/flying history; as was the case with the SK match for example. Such is the times we live in now, it seems. A lot of people will have ST E+ through having leveraged the SK status match before they left *A (and then became ST). For me this is very much a move along, nothing much to see here .......
 
AFKL/Flying Blue is matching up to Platinum status for alienated BA elites:

At the same time they silently devalued their points according to Loyalty Lobby

 
Offer expires: 18 Mar 2025

- Earn up to 100,000 bonus Qantas Points*
- Enjoy an annual $450 Qantas travel credit
- Don't forget the two complimentary Qantas Club lounge invitations and two visits to the Amex Centurion Lounges in Melbourne and Sydney.

*Terms And Conditions Apply

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Row 26 on the A321. Only non club row that is 2-2 instead of 3-3.
I was sitting there just a few days ago - certainly extra legroom but those seats are hard!

BTW, there were 55 in CE…including the forward row of 2x2….(which I initially selected)….
 
Yep..........

Dear Future Lab members,

Thank you for your continued engagement and for sharing your thoughts with us. We understand the concerns and frustrations some of you have raised regarding the recent changes to the Executive Club.

Please rest assured that all your feedback has been carefully documented and is being shared directly with the relevant teams at British Airways. While we don’t have additional information to share at this stage beyond what has already been made public, we will keep you updated if anything further becomes available.

For more detailed information, you may find this resource helpful: Introducing the British Airways Club | British Airways. We appreciate that many of you may already be familiar with this content, but it might still provide useful insights. (SERIOUSLY!)

Your input is invaluable—not just to us at Future Lab but also to BA as they work to shape a programme that reflects the needs of their customers. We’re truly grateful for your patience and for being an essential part of this community.

Thank you,
The Future Lab Team
 

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