BA Executive Club change to spend-based status earning

AFKL/Flying Blue is matching up to Platinum status for alienated BA elites:
Being a paid status match (£99 regardless of level matching for) makes it less attractive (and will get less people doing it) compared to if it was open to all with just proof of membership/flying history; as was the case with the SK match for example. Such is the times we live in now, it seems. A lot of people will have ST E+ through having leveraged the SK status match before they left *A (and then became ST). For me this is very much a move along, nothing much to see here .......
 
AFKL/Flying Blue is matching up to Platinum status for alienated BA elites:

At the same time they silently devalued their points according to Loyalty Lobby

 
Row 26 on the A321. Only non club row that is 2-2 instead of 3-3.
I was sitting there just a few days ago - certainly extra legroom but those seats are hard!

BTW, there were 55 in CE…including the forward row of 2x2….(which I initially selected)….
 
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Yep..........

Dear Future Lab members,

Thank you for your continued engagement and for sharing your thoughts with us. We understand the concerns and frustrations some of you have raised regarding the recent changes to the Executive Club.

Please rest assured that all your feedback has been carefully documented and is being shared directly with the relevant teams at British Airways. While we don’t have additional information to share at this stage beyond what has already been made public, we will keep you updated if anything further becomes available.

For more detailed information, you may find this resource helpful: Introducing the British Airways Club | British Airways. We appreciate that many of you may already be familiar with this content, but it might still provide useful insights. (SERIOUSLY!)

Your input is invaluable—not just to us at Future Lab but also to BA as they work to shape a programme that reflects the needs of their customers. We’re truly grateful for your patience and for being an essential part of this community.

Thank you,
The Future Lab Team
 
Just been reading the thread on Flyertalk. Seems that it's possible that there will be an imminent devaluation of Avios, so I'm cashing out the few remaining that I have. Here's a relevant post from Flyertalk:

A sad dose of reality






"BA spent millions making the 30th December changes happen and they seem to have had a move to turn everything dynamic planned for a long time. Why would the project team want to leave redemptions untouched, especially when they hoped for mammoth Avios accrual by American consumers attracted the new opmodel?

The rumour (to be taken with an obligatory barrel of salt) is that Phase 2 of the lAG Loyalty changes will come in February. IB will move to status by spend with lower cash goals and a way to qualify with enough segments. There will be a limited rollback of the BA changes mainly to deal with IB's inability to set the original BA cash goals in its market, which nobody within lAGL had foreseen. The mismatch between BA and IB has forced the hand internally, although there was already a plan to soften Phase 1 slightly based on the awful feedback and weaker sales. For BA, this will supposedly mean lower cash goals, as well as soft landings and limited ways to qualify with segments.

Phase 2, however, is also said to contain a transition to dynamic award pricing which was left out of the 30th December announcement and which accounts for so many of the outages and downtime on the Exec Club systems over the past few months. The only major part of the website not updated to the new experience is the redemption side. Dynamic awards will allow more options for customers and, coincidentally, save tons of money. A minority of staff think it will implode IAGL's business model, but the project team and McK look determined to go ahead."
 
Just been reading the thread on Flyertalk. Seems that it's possible that there will be an imminent devaluation of Avios, so I'm cashing out the few remaining that I have. Here's a relevant post from Flyertalk:

A sad dose of reality






"BA spent millions making the 30th December changes happen and they seem to have had a move to turn everything dynamic planned for a long time. Why would the project team want to leave redemptions untouched, especially when they hoped for mammoth Avios accrual by American consumers attracted the new opmodel?

The rumour (to be taken with an obligatory barrel of salt) is that Phase 2 of the lAG Loyalty changes will come in February. IB will move to status by spend with lower cash goals and a way to qualify with enough segments. There will be a limited rollback of the BA changes mainly to deal with IB's inability to set the original BA cash goals in its market, which nobody within lAGL had foreseen. The mismatch between BA and IB has forced the hand internally, although there was already a plan to soften Phase 1 slightly based on the awful feedback and weaker sales. For BA, this will supposedly mean lower cash goals, as well as soft landings and limited ways to qualify with segments.

Phase 2, however, is also said to contain a transition to dynamic award pricing which was left out of the 30th December announcement and which accounts for so many of the outages and downtime on the Exec Club systems over the past few months. The only major part of the website not updated to the new experience is the redemption side. Dynamic awards will allow more options for customers and, coincidentally, save tons of money. A minority of staff think it will implode IAGL's business model, but the project team and McK look determined to go ahead."
I'm getting my moneys worth until then, slumming in the F lounge now until my CCR buddy arrives.
20250201_093001.jpg

Will be interesting to see if guaranteed classic seats will still exist per flight, plus RFS. Longhaul RFS is still quite... recent.
 

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