pauly7
Senior Member
- Joined
- Dec 8, 2004
- Posts
- 5,373
I think JB has the right strategy for the long term, and EY/NZ/SQ seem to agree with him, so I think he will be safe for now. The problem is the people under JB don't seem to be executing all that well - it started out good, but everything is stagnating now. Possibly due to cost controls to slow the burn rate? As a result, the attempt to increase yield hasn't worked, because people have run out of patience and don't want to pay similar fares to QF for an inferior experience.
I also believe JB has the right strategy (in large - don't think the 'virtual airline' alliance is working so well though).
I just think that when it comes down to the rubber hitting the road, VA really seems to struggle. Is it a JB issue with execution or is it that they have poor middle/senior management? Hard to tell from the outside. I do know people at the Village and morale isn't very good there at the moment - lots of problems and cost cuttings but that feels like a necessity....