mono88
Member
- Joined
- Jun 9, 2013
- Posts
- 177
I would say the risk of TT potentially polluting VA by being too chummy would be much more than TT is hurt by open acknowledgment that TT is the 'no frills' brand of airlines. I'm sure there are many former QFFs (myself included) who were pushed to VA partly because we kept finding ourselves on a JQ flight when we didn't want to be on one. I'm certain JB doesn't want to push those people back.
VA and Tiger will position the TT brand as they agree. TT is for now a brand in its own right that JB says will be "maintained".
As you say many QFFers went to VA partly because of JQ. I did not move to VA and have flown JQ on occasions when its price and service suited me but still mainly fly QF.So each to their own.
JB needs to understand as best he can all the reasons the QFFers moved over, not just the JQ aspect, and then ensure that those reasons remain valid, and the ex-QFFers stay with VA.
Then he needs to provide reasons for more people to move across to the VA "group" including to TT. Then he needs to grow the market, and the market share for both VA and TT. Then he needs to grow profitability of VA and TT etc etc..
No small or easy task. Lets hope he gives it a good shot.