Given that neither VA or QF benefit from subsidised fuel as allegedly do some Middle Eastern airlines, and both VA and QF have high labour costs by world standards, when will either offer shareholders a decent return on the significant capital tied up in each of these airlines?
The industry is fickle, but when examining both airlines in totality (i.e. QF including JQ, the FF division, other Jetstars), the managements of both tend to blame one off factors each year for poor financial performance yet neither has produced an acceptable profit since AJ and JB assumed the CEO's roles. How long before shareholders lose patience with either or both CEOs?
Change strategies are not five minute affairs, but the managements of Wesfarmers and Woolworths (despite their difficulties with Target and Masters respectively) take responsibility for any muck-ups but also manage (when they are in low margin, high volume sectors like retailing dry groceries) to deliver a pretty good return to shareholders. In Coles' case it's been an amazing transformation (and earlier at Woolies). Yes, different industries, so any analogy is limited - but neither of our airlines is overall delivering satisfactory returns to its shareholders despite domestically being a duopoly with all the advantages that duopolies normally enjoy (mind you, the two airlines have to deal with monopolies such as the major Australian airports, which must be hard going).